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City of McAllen Continues Award-Winning Events Winning Streak at Texas Events Industry Award Competition

McAllen Holiday Parade and South Texas Book Festival big winners

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The City of McAllen continues to be recognized as an award-winning event producer in the state of Texas, walking away with 30 awards – 22 of which were gold –for the 2019 McAllen Holiday Parade and South Texas Book Festival at the Texas Association of Fairs and Events (TAFE) Ray Cammack Shows Award of Excellence for Marketing & Communication virtual award ceremony held earlier this week.  Another big winner for the City of McAllen included the Parks & Recreation Department’s Reimagined McAllen Independence Day Celebration for 2020, earning top honors.  Additionally, the City of McAllen was recognized for its Make the Most Campaign for best community outreach, under the newly created COVID-19 category, earning gold, as well.  The McAllen Public Library also earned several other gold and silver awards for various other programs hosted by the department. 

Like all things, the global pandemic affected the way fairs and events took place in Texas last year. Normally, the TAFE entries compete in attendance categories, but with reimagined and virtual events the norm last year, the competition was by category.  

The McAllen Holiday Parade earned 15 gold, or first place awards, and one silver, or second place award.   

“These awards just confirm what we in McAllen and the entire Rio Grande Valley already know about the McAllen Holiday Parade; it is indeed the gold-standard of parades,” said McAllen Mayor Jim Darling.  “I can’t wait to see what we do this year to make it another magical night.”

According to McAllen Assistant City Manager Joe Vera, the McAllen Holiday Parade and South Texas Book Festival continue to be recognized at such a high level, which is important for event sponsors as this means that they are associating with a quality entertainment event.

The McAllen Holiday Parade, the largest illuminated holiday and helium balloon parade in Texas, was awarded for the 2019 presentation of the event.  The McAllen Holiday Parade, presented by H-E-B, just celebrated its seventh anniversary in 2020, with the first-ever virtual presentation of the parade.  Make plans to attend this year’s celebrity-studded, high-powered event on Saturday, December 4, 2021.

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TAF&E exists to help promote the value and importance of fairs, festivals and special events by being an advocate and supporter to our members, who have the same desire to improve their event. The membership of TAF&E is made up of events and organizations from across the state and from neighboring states as well. It includes fairs and festivals of all sizes, including community, county, district, regional and state-wide events.

City of McAllen Submissions

First Place

McAllen Holiday Parade presented by H-E-B

Category 1:  Printed Materials

Best Newspaper Ad Color

Best Magazine Ad

Best Program/Brochure/Flyer (4 or more colors)

Best Promotional Advertising – Outdoor

Best 5 Event Photos

Best Newspaper Insert Supplement

Best Media Guide/Press Kit

Category 2:  Broadcast

Best Radio Commercial 

Category 3:  Multi-Media

Best Specialty Video

Category 4:  Social Media

Best Social Media Photograph

Category 5:  Advertising Specialty/Merchandise

Specialty Merchandise- Best T-Shirt Design

Specialty Merchandise- Best Pin 

Specialty Merchandise- Best Other Merchandise (Holiday Ornament)

Category 7:  Sponsorship

Best Overall Sponsorship Program

Best Follow-Up Sponsorship Program

First Place

McAllen Parks & Recreation Department McAllen Independence Day Celebration 

Category 8:  COVID-19

COVID-19 Best Re-Imagined Event

First Place

City of McAllen Make the Most Campaign

Category 8:  COVID-19

COVID-19 Best Community Outreach

Second Place

McAllen Holiday Parade presented by H-E-B

Category 2:  Best TV Commercial

Best TV Commercial 

First Place

McAllen Public Library 

Category 1:  Printed Materials

Best Premium Book, South Texas Book Festival Program

Best Miscellaneous Multi-Page Materials, South Texas Book Festival Reading List

Category 3:  Multi-Media

Best Specialty Video, South Texas Book Festival Comm. Tania Ramirez Promo

Best eNewsletter, MPL Connect

Category 6:  Community Relations

Best Community Program/Event, MPL/Workforce Solutions Job Fair

Best New Program, World Languages Festival

Category 7:  Sponsorship

Best Overall Sponsorship Program, South Texas Book Festival 

Second Place

Category 3:  Multi-Media

Best Website, South Texas Book Festival

Category 4:  Social Media

Best Social Media Campaign, South Texas Book Festival

Category 8:  COVID-19

COVID19 Best Re-Imagined Event, Summer Reading Program Kick-Off
COVID19 Best Announcement, Summer Reading Program Kick-Off

Third Place

Category 1:  Printed Materials

Best Program/ Brochure/ Flyer, South Texas Book Festival Author Line-Up

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