J.C. Cruz is an Executive Trainer & Coach specializing in leadership development and human dynamics. He served as Vice President at South Texas College from 1998 to 2014 before entering private practice. J.C. holds an M.B.A. from UTPA and is a doctoral candidate in Organizational Leadership at Northcentral University.
He is the recipient of the 2007 Distinguished Alumnus award from the National Hispanic Institute and a recognized 2014 Master Presenter by the National Institute for Staff and Organizational Development. He currently serves as Vice President and Sr. Managing Associate for Sotelo & Associates LLC, a staff and organizational development company in McAllen, Texas.