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Edinburg Leads The Way with Family Entertainment


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Front row, from left: Nelda Ramírez, Assistant Executive Director, Edinburg Economic Development Corporation; Ramiro Garza, Jr., Edinburg City Manager; Frank Torres, General Manager, Cinemark Movie Bistro; Mayor Pro Tem Elías Longoria, Jr.; Mayor Richard García; Art Murtha, Vice President of Theatre Operations, Cinemark Theatres; Letty González, President, Edinburg Chamber of Commerce; and Dina Araguz, Chairman, Board of Directors, Edinburg Chamber of Commerce. Featured back row are Johnny Cisneros, Broker, Cadence Commercial Real State, and Jennifer Frederik, Marketing Manager.

Cinemark Movie Bistro

Texas Border Business – 

By David Diaz,

Hundreds of area residents, joined by Edinburg and Cinemark Holdings, Inc. leaders, on Thursday, August 29, celebrated a sneak preview of one of the nation’s most unique family entertainment venues, the Cinemark Movie Bistro, located at 2001 West Trenton Road.

The new Cinemark Movie Bistro, an ultramodern six-screen theatre which officially opened for business on Friday, August 30, offers customers an enhanced dining menu and a variety of beverage options including favorite beers, premium wines and frozen cocktails that can be enjoyed in the auditoriums.

“Edinburg is proud to be number one in so many ways,” Mayor Richard García told a packed house before participating in a ceremonial tearing of the first admission ticket. “Today we are opening in our city of the first-of-its-kind. This Cinemark venue is the first one to be opened in the U.S. Let’s give Cinemark a big hand.”

Art Murtha, Vice President for Theatre Operations for the Plano, Texas-based Multinational Corporation, was among Cinemark’s national staff members who attended the Edinburg celebration.

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Gus García (no relation to the mayor) said it was important for the EEDC and its leadership to finally see this project come to life.

“The Cinemark Movie Bistro was a natural fit because it is both a local and regional draw. Our city’s leadership has made it clear that we need to grow as a region. This location was an ideal project to draw many shoppers and diners from the region to the Jackson and Trenton Roads area,” Gus García continued. “Trenton Road is becoming a natural corridor for those seeking regional access to the northern part of Hidalgo County.”

Gus García added both Edinburg and McAllen would prosper as a result of the ongoing growth in southwest Edinburg.

According to an economic impact analysis prepared for the EEDC by UT-Pan American, the movie theatre complex will have a significant economic impact for the city.

More than 90 direct, indirect, and induced jobs, resulting in a payroll of more than $2.8 million, were and will be created as a result of the construction and operation of the Cinemark Movie Bistro, which also resulted in an infusion of more than $9 million into the local economy.

Mayor Richard García recalled the high hopes of the community almost a decade ago, when the current commercial subdivision was used for agricultural purposes.

“I remember about 10 years ago, sitting down here in an empty field, and the concept was this type of venue. It didn’t happen with the former group, but we have come a long way,” the mayor reflected. “The powers that be with Cinemark, the Edinburg City Council, the EEDC and its Board of Directors, and especially, all of the great citizens of Edinburg, are the ones who made businesses want to come and set up shop here.”

According to Jennifer Frederick, Marketing Manager, Cinemark Theatres, Edinburg’s Cinemark’s Movie Bistro offers the following:

• An expanded dining menu featuring appetizers, pizzas and flat breads, sandwiches and wraps, quesadillas and tacos and much more;

• Domestic, imported, craft and Texas brewed beers, various wine selections, and frozen margaritas and daiquiris;

• Premium plush seating with thoughtfully designed snack tables;

• Delivery service before the movie;

• Six all-digital auditoriums with wall-to-wall screens; and

• Four auditoriums that are RealD 3D capable

Cinemark takes pride in creating the best entertainment experience in the industry, focusing on offering more choices to our customers, Frederick emphasized.

The new theatre features online ‘Print at Home’ ticketing, available at www.cinemark.com, which makes it easy for patrons to purchase from the comfort of their home or office. Also, guests can download and purchase tickets through Cinemark’s mobile applications that are available for iPhone and Android phones.

Finally, to stay connected, customers can sign up online to receive free, weekly showtime emailers that contain online coupons for discounts at the concession stand and other weekly special offers.

Pricing options include a Senior Citizens Day every Monday, a Discount Tuesday offer, and Early Bird and Bargain Matinees everyday. TBB

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