Texas Border Business
PHARR, Texas— The Pharr Economic Development Corporation (Pharr EDC) is proud to announce the launch of its Digital Facade Initiative, a new program designed to help local businesses improve their online visibility, strengthen their digital presence, and ensure customers can easily find accurate information about their products and services.
In today’s digital economy, a business’s online presence is just as important as its physical storefront. The Digital Facade Initiative focuses on helping businesses ensure they are Google-enabled, searchable, and accurately represented online by providing hands-on support directly at their place of business.
Through this initiative, Pharr EDC staff will conduct business-to-business visits with local companies to review their digital storefront, including their Google Business Profile, hours of operation, contact information, location details, photos, and other key information customers rely on when making purchasing decisions.
“Your digital storefront is the first impression many customers have of your business,” said Leticia Adame, Economic & Workforce Director for the Pharr Economic Development Corporation. “We want to make sure our local businesses are not only visible but also represented accurately online. A customer searching for a product or service should be able to easily find our Pharr businesses and have confidence in the information they see.”
“This is a program I truly believe in,” said Leticia Adame, “Supporting our existing businesses is a critical part of economic development, and helping them compete in today’s digital marketplace is one more way we can invest in their success.”
During each visit, businesses will receive guidance and support have better online presence.
This Tech Support initiative aligns with Pharr EDC’s commitment to business retention, expansion, and creating opportunities for local businesses to thrive in an increasingly digital world.
“Economic development is not only about recruiting new businesses; it is also about strengthening the businesses that are already here,” said Victor Perez, President & CEO of the Pharr EDC. “When our local businesses succeed, our community succeeds.”
Pharr businesses interested in participating in the Digital Facade Initiative can contact Pharr EDC at Leticia.adame@pharr-tx.gov to schedule a visit.
