Texas Border Business
McALLEN, Texas – The McAllen Heritage Center museum of history and culture in pleased to host an afternoon book reading featuring the authors of: Valley Ball: Overlooked No More; Gabriel Rivera and Chris Doelle. The event will take place on Saturday, October 10, 2026 from 2pm to 4pm at the museum located in downtown McAllen at 301 S. Main St. Books will be available for purchase and signed by the authors. Refreshments will be provided for attendees.
Deep in the southernmost tip of Texas, where the Rio Grande meets the Gulf Coast and Friday nights belong to football, an entire region has spent decades being overlooked. Not anymore.
Valley Ball: Overlooked No More tells the story of Rio Grande Valley football through the voices of the men who lived it. From Tom Landry, the Mission native who became one of the greatest coaches in NFL history, to the unsung linemen and small-town running backs who gave everything under the stadium lights and carried the Valley with them wherever life took them next. From Koy Detmer throwing touchdown passes in the pros to Juan Castillo coaching on the biggest stage in football, these are stories of grit, pride, and a region that never stopped believing in itself even when no one else was paying attention.
The authors spent years collecting these stories, sitting with players, coaches, and community figures whose names may not appear in national record books but whose impact on the Valley is immeasurable. What emerges is more than a football book. It is a portrait of a community, a culture, and a way of life built on family values, relentless hard work, and a passion for the game that visitors never forget.
Valley football is not like football anywhere else. Come find out why. (Source: Amazon)
There is not admission fee to attend, although the museum accepts donations at the door. Parking is available on Main St. and at the downtown parking garage located at 221 S. 15th St. For more information, please call the museum (956) 687-1904 or visit our social media pages.
