Texas Border Business
BROWNSVILLE, Texas – The Greater Brownsville Incentives Corporation (GBIC) is excited to announce theappointment of Marcela Sáenz as its new Director of Marketing and Communications. In this role, Marcela willenhance GBIC’s efforts to showcase the region’s potential, engaging partners and stakeholders whilepromoting the organization’s initiatives to drive economic development in the southernmost region of Texas.
“I’m thrilled to join GBIC at such an exciting time for Brownsville,” said Marcela Sáenz. “The city is at a pivotalmoment of growth, and I am thrilled to be part of this incredible journey. Together, we will build on the great work already underway and continue to position Brownsville as a thriving hub for innovation and businessopportunities.”
“Marcela will be key in providing community awareness in regards to economic development as well as developing national and international marketing campaigns to promote Brownsville for inbound investment,” said Gilberto Salinas, CEO of the GBIC. “She’ll be shaping the way we share our story.”
Marcela brings extensive experience in community development, where she spearheaded the creation,implementation, and evaluation of comprehensive marketing, communications, and public relations strategies.Her expertise in storytelling and stakeholder engagement will support GBIC’s efforts to attract investment that generates job opportunities for Brownsville residents and strengthens the local economy.GBIC is committed to fostering economic development in Brownsville and the surrounding region by empowering a skilled workforce, driving innovation, and collaborating with regional and international partners. The organization focuses on initiatives that enhance workforce training, and support advancements i
