The search is on for new musical talent to educate Texans about litter prevention
Texas Border Business
Pharr, Texas – For more than 30 years, the Texas Department of Transportation’s “Don’t mess with Texas” campaign has forged partnerships with the likes of Stevie Ray Vaughan, George Strait, Willie Nelson, LeAnn Rimes and Grupo Fantasma to share its important message. Now the search is on for a new amateur musical talent to represent the iconic litter-prevention campaign.
The “Don’t mess with Texas” Song Search Contest invites undiscovered Texans to compose an original 30-second song, incorporating the campaign’s anti-litter message. The entries, submitted via video, will be collected online where the public will have the opportunity to vote on their favorites.
“Music has been a part of the ‘Don’t mess with Texas’ campaign from the beginning,” said Jeff Austin III, Texas Transportation Commissioner. “We’re excited to expand on this legacy by giving Texans of every walk of life a chance to add their voice to the campaign and share in a fun way how we all have a part to play in keeping our state clean and beautiful.”
The ‘Don’t mess with Texas’ Song Search Contest is presented in partnership with iHeart and Gibson Brands. Country superstars, the Randy Rogers Band, and Latin pop and norteño stars, Las Fenix, who are both featured in this year’s “Don’t mess with Texas” campaign, are also lending their time and talent to help discover the campaign’s newest performer.
The “Don’t mess with Texas” Song Search Contest is open to all Texas residents, ages 18 and above, and runs through October 2018. Contest rules can be found at Dontmesswithtexas.org. At the end of the public voting period, two winners will be selected, one English and one Spanish, and awarded a prize package donated by Gibson Brands and iHeart that includes a 2018 Gibson Guitar, the opportunity to appear in a future “Don’t mess with Texas” TV spot with the Randy Rogers Band and Las Fenix, and a performance at an iHeart Live Music Lounge. The Song Search Contest winners will join the ranks of other notable performers featured in the “Don’t mess with Texas” campaign throughout the years.
“Don’t mess with Texas” has been educating Texans about litter prevention since 1986. The campaign is the signature initiative for TxDOT’s litter-prevention initiatives which include Adopt-a-Highway, a grassroots partnership with Keep Texas Beautiful, and the community outreach and cleanup event — the “Don’t Mess with Texas” Trash-Off.
For additional information on “Don’t mess with Texas,” visit Dontmesswithtexas.org.