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The US Census 2020 efforts to increase response rates in the Rio Grande Valley

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Texas Border Business

Who: US Census Bureau staff and Census Partners

What: US Census 2020 Reminder Parade and Census Response Assistance


Census responses are used to produce statistics about how many people live in what areas and who they are by age, sex, race, and ethnicity. When those statistics are combined with other data, policymakers are better armed to make decisions about how to allocate billions of dollars in federal funds for critical public services such as hospitals, schools, road repairs, and emergency response services for the next ten years. The US Census Bureau 2020 Reminder Parade will travel through different low responding communities in the Rio Grande Valley, especially rural colonias and remote locations. Various sheriff offices, police, and fire departments will participate along with Census Bureau employee vehicles decorated with 2020 Census messages such as the 2020Census.gov website and 1-844-330-2020 phone numbers and balloons/banners for higher visibility.

The Census Bureau has also partnered with various municipalities, nonprofit organizations, local businesses and other Census partners to provide Census Response Assistance locations. People are encouraged to self-respond to the 2020 Census Questionnaire by going online or by phone or by completing their paper Questionnaire and returning it in the mail to help increase response rates.

As of July 15, 2020, the national Census 2020 response rate is 62.1% with 91.8 million households participating. Texas is ranked number 40 with a 57% response rate. The Rio Grande Valley counties’ response rates are slowly increasing and are as follows: Cameron County 45%, Willacy County 35.6%, Hidalgo County 46.6%, and Starr County 38.9%. We must continue to push the participation of all households to self-respond. To see how cities are responding, visit here https://2020census.gov/en/response-rates.html.  On August 11, the Census Bureau is hoping to start sending Census Enumerators door to door to those households that have not completed their 2020 Census Questionnaire to provide assistance.

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When: Today, Thursday, July 16 through next week week Friday, July 24 – more to come

Where: Various locations in Rio Grande Valley

Thursday, July 16, 2020

Census Reminder Caravan Parade 4-6m at Rio Hondo, Texas 

Census Partner – City of Rio Hondo

Municipal Building – 121 N. Arroyo, Rio Hondo, Texas 78583

Friday, July 17, 2020

Census Reminder Caravan Parade and Response Site at 9am-12noon

Census Partner – La Union del Pueblo Entero (LUPE) & Koko Loko Owners

Koko Loko Drive Thru – 707 US 83 Business, Donna, Texas 78537

Census Response Site – Rancho Viejo, Texas 4-7pm

Census Partner – Town of Rancho Viejo

Rancho Viejo Farmers Market 3301 Carmen Ave. Rancho Viejo, Texas 78585

Wednesday, July 22, 2020

Census Reminder Caravan Parade 10am-12noon

Census Partner – City of Raymondville

142 S. 7th Street, Raymondville, Texas 78580

Census Response Site – South Padre Island, Texas 8am-3pm

Vitalant blood donation drive to support COVID-19

Census Partners – City of South Padre Island and Vitalant

4501 Padre Blvd. South Padre Island, Texas 78597

Census Response Site – Harlingen, Texas 8am -12noon

Census Partners – City of Harlingen and the RGV Food Bank

4515 E Harrison, Harlingen, Texas 78550

Friday, July 24, 2020

Census Reminder Caravan Parade and Response Assistance 6-8pm

Census Partners – RGV Disability Chamber, VAIL, 5×5 Brewing Company

801 Bryan Rd. Mission, Texas 78572

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