Texas Border Business
McAllen, TX – Rio Motor Company in Rio Grande City was awarded “Advertiser of the Year” at the annual Awards Gala presented by the American Advertising Federation Rio Grande Valley chapter. The criteria for the nominees are they have been part of a business for a minimum of 5 years, demonstrate significant leadership and contribution to the advertising industry and community as a whole, demonstrate excellent core values with employees and customers and have the highest of integrity in their marketing and advertising communications.
Billy Canales has been in the automobile business for over half a century. He has worked in practically every department of a dealership. Because of his tenure in the business, he was elected as a member of the National Parts Council. This gave him the opportunity to meet a lot of people at the national level. This helped him purchase the Chevrolet/GMC Dealership in Rio Grande City in 1994.
Twenty years later in 2014, he built a brand-new state of the art dealership right across the street. He and his wife Dolores moved to Rio Grande City and focused on being a part of the community. They joined the Chamber of Commerce and Billy served as President for several years. He headed up the Starr County Youth Fair’s Wild Game dinner for several years. He and Dolores were even the King and Queen of the Youth Fair Christmas Parade. Billy serves on the boards of Valley Partnership, Easter Seals and the Starr County Industrial Foundation.
When Billy first hired Advertir, Inc. to assist him with his advertising he told them if you could cut his “
The Canales Family continues to deliver their signature lines, “Hi, I’m Billy Canales”, “And that’s on both Chevy and GMC in one convenient location, Rio Motors” and “Come home to Rio Motor Company in Rio Grande City”.
