Texas Border Business
McALLEN, Texas – Keep Texas Beautiful (KTB), a statewide nonprofit dedicated to environmental sustainability and community improvement, has recognized Keep McAllen Beautiful as a Gold Star Affiliate—its highest honor for community affiliates. Gold Star status is awarded to affiliates that demonstrate exceptional commitment to keeping their communities clean, green, and beautiful through education, volunteer engagement, and impactful programs.
“Keep Texas Beautiful affiliates are the heart of our mission, and we are proud to recognize those that go above and beyond,” said Suzanne Kho, Executive Director of Keep Texas Beautiful. “Our Gold Star Affiliates lead by example—recruiting and managing volunteers, hosting cleanup and beautification projects, and inspiring positive change in their communities.”
In 2024, KTB affiliates engaged over 60,000 volunteers who contributed to collecting 1 million pounds of waste and recyclables from Texas roadways, trails, and waterways. Keep McAllen Beautiful played a key role in this effort, implementing programs that reduce litter, promote recycling, and enhance the local environment.
Keep McAllen Beautiful, Inc. is an educational, non-profit organization that develops and expands the awareness of McAllen’s citizens and visitors about littering and proper disposal of waste and promotes the beautification and preservation of McAllen’s natural beauty.
Affiliates earning Gold Star status must demonstrate strong organizational leadership and community engagement. They share their mission and goals, report on economic development and diversity initiatives, and participate in statewide recognition programs such as the Beautify Texas Awards and Governor’s Community Achievement Awards. Affiliates also provide a letter of support from their local community.
KTB will honor all 2025 Gold Star Affiliates during the Keep Texas Beautiful Conference in Austin on May 6, 2025.
To volunteer or learn more about KMB, visit www.keepmcallenbeautiful.org.
