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THE CANCUN CONVENTION & VISITORS BUREAU LAUNCHES "CANCUN AND THE TREASURES OF THE CARIBBEAN "

Wednesday, March 3rd, 2010


Designers Ricardo Covalin, Agatha Ruiz de la Prada, Erika Flores and Cristina Pineda with Director of the Cancun CVB, Jesus Almaguer and Founder/Owner of Grupo Ultrafemme, Elena Villarreal at La Amada Hotel, in Playa Mujeres, Cancun.

Featuring outstanding fashion show with world renowned international designer, Agatha Ruiz de la Prada

 Texas Border Business

Cancun, Mexico (March 3rd, 2010) – The Cancun Convention & Visitors Bureau (CVB) launched its new promotional campaign and tourism route “Cancun and the Treasures of the Caribbean” on Monday, with an outstanding fashion show at La Amada Hotel in Playa Mujeres, Cancun . The event featured world renown international designers such as Spain’s Agatha Ruiz de la Prada, Mexico’s Pineda Covalin, David Salomon, Daniel Espinosa and Erika Flores, who joined together to present the best of their spring-summer collections, using Cancun and its nearby treasures as  a backdrop.

Taking place from February 28th, to March 6th, the campaign’s launch was attended by state and local officials. After the show, renowned chefs were invited to showcase the wide array of gastronomic richness Cancun and the Treasures of the Caribbean offer, including dishes such as traditional tikinxic style fish or the lobster pizza, to the elaborate international gourmet dishes.  Cancun chefs such as John Gray, Federico Lopez, Alain Grimond, Heriberto Gomez, Cristian Morales and Juan Garcia showcased some of their most recognized culinary creations in a sampling dinner during the launch of this tourism route.

The most popular tourism destination in Mexico and Latin America is adding to its sun, beach, and nightlife offering, by creating a unique five-day route that will offer visitors a chance to experience adventure and interaction with nature. The campaign is aimed at inviting everyone to discover the vast natural, cultural and gastronomical cultures of Puerto Morelos, and the four islands of the Mexican Caribbean: Holbox, Isla Mujeres, Contoy and Cozumel . 

Swimming with whale sharks in Holbox, diving in the world’s second largest barrier reef in Cozumel, reliving ancient pirate history in Isla Mujeres, enjoying a colorful sanctuary of birds in Contoy Island and exploring the world’s most extensive underground river system in Puerto Morelos are just a few of the experiences that can be experienced when visiting Cancun and the Treasures of the Caribbean.

This tourism route combines the best of each place.  It is a multi-destination that combines glamour, luxury and world class tourism with the seduction for adventure, the passion for paradisiacal nature and the enchantment of gastronomical magic.

According to Jesus Almaguer, Director of the Cancun CVB, approximately $500,000 dollars will be invested this year in promoting these tourism routes throughout international tourism tradeshows, to attract premier class of tourism and increase the average stay in the Mexican Caribbean from five to seven nights.

That is why the Cancun CVB, along with the tourism industry and the Tourism Promotion Funds of Isla Mujeres and Cozumel, prepared a special program for the launch of Cancun and the Treasures of the Caribbean with the presence of national and international members of the press specializing in fashion, adventure and gastronomy who will live this experience and get to know the tourism potential of this route.

The Cancun CVB highlighted that the main companies specialized in adventure tourism will also participate in the program for the launching of this route and will show the journalists the assorted range of activities that can be done in the destinations that make up this route, which are capable of astounding the most extreme adventurists and delight them with the most representative settings of Cancun and the Treasures of the Caribbean.

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