Texas Border Business
McAllen’s hotel industry reported positive results in the three key performance metrics during 2019, according to data from STR.
In a year-over-year comparison with 2018, McAllen hotel occupancy increased 15.6% along with a 5% increase in average daily rate (ADR) and 21.4% gain in revenue per available room (RevPAR). These three metrics translate to a 25.4% increase in overall hotel revenues for McAllen hotels.
“Our mission at Visit McAllen is to position the city as a regionally, nationally and internationally recognized destination to stimulate economic development and growth, and these numbers are a reflection our efforts and partnerships with the City of McAllen and the hotel community,” said Robert Lopez, Vice President, Visit McAllen.
Visit McAllen is a department of the McAllen Chamber of Commerce with a focus on the tourism and hospitality industry. The destination marketing organization works with the community to create and maintain productive public and private partnerships while serving as a reliable and credible resource for McAllen’s tourism industry.
New events and youth sports facilities aided tourism growth in 2019. First-time events, including MXLAN and FRIO added to McAllen’s growing list of festivals and events, and the opening of McAllen’s Youth Baseball Park and Municipal Girls Softball Complex have positioned McAllen as a top destination for youth sports.
Direct travel spending, which measures purchases by travelers during their trip, including lodging taxes and other applicable local and state taxes, paid by the traveler at the point of sale, contributed $597.8 million to McAllen’s economy and employed more than 7,000 people in 2018. Economic impact reports from 2019 are expected in May from the Office of the Governor, Economic Development and Tourism Department.