Texas Border Business
For the second year, the City of McAllen and McAllen Chamber of Commerce, along with partners La Plaza, and McAllen International Airport, will host McAllen Day in Monterrey, an event to highlight the tourism attractions of the city. The event will be held October 24 at the Quinta Real in Monterrey.
This year Rio Grande Regional Hospital is also participating as a sponsor in the event.
McAllen Day in Monterrey will host 200 travel agents, tour operators, media representatives, and doctors.
The event is being organized by the McAllen Chamber of Commerce’s Visit McAllen and by City staff.
Dozens of local business and city department representatives, as well as city leaders, will be on hand to speak individually with the guests about their products and services and McAllen’s assets.
The city will also present a video and information on McAllen’s recent growth, and La Plaza will end the evening with a fashion show.
“Last year’s event was very well received,” said Nancy Millar, Vice President and Director of Visit McAllen, the Convention and Visitors’ Bureau for the Chamber. “McAllen received a large amount of positive press in the Monterrey area. We anticipate an even broader amount of positive coverage this year.”
The addition of a medical component is significant, Millar added. “We have been researching the opportunities for medical tourism for some time, and believe this is the right time and appropriate venue to introduce what McAllen can offer,” she said.
McAllen hosted a similar event in Mexico City this past July. That event was highly successful as well, Millar said. “We continue to work hard to attract visitors from the U.S. and Mexico in order to increase retail sales, hotel occupancy, and bridge crossings. Fortunately, our numbers are increasing.
“Also, many Mexican Nationals use McAllen’s airport to travel to other U.S. locations, so these efforts can also have a positive effect on airline boarding for us.”
To learn more about the event, contact Nancy Millar at [email protected]