Texas Border Business
First 100 Event to Include Awarding of Free Year Supply of Meals to First 100 and Preparing 10,000 Meals for Needy
MCALLEN, Texas (March 23, 2017) – Brownsville native franchise owner Luis Magdaleno returns to his roots to continue his father’s 33-year Chick-fil-A legacy by opening McAllen’s third Chick-fil-A restaurant on March 23 – marking 35 years this month that the chain opened McAllen’s first location. (restaurant is now open)
Adding 90 new jobs to the community, Magdaleno will celebrate his opening by providing free Chick-fil-A meals for a year to 100 eligible adults who will help put together 10,000 Meals for Feeding Children Everywhere, along with holding a community children’s book drive for Buckner Rio Grande Valley.
The grand opening events at the new restaurant located at 2709 W. Nolana Ave. will officially get under way on March 22. A family friendly overnight First 100 party will pop up in the restaurant parking lot 24 hours before the grand opening as guests try to be one of the first 100 adults through the door to win a year of free Chick-fil-A meals. This community event is open to guests residing in specific zip codes surrounding the restaurant.
The Chick-fil-A First 100
A tradition going back more than 13 years, Chick-fil-A’s First 100 celebration has given away more than $31 million
through 2016 and continues to be the chain’s signature grand opening event. Rain, snow and extreme temperatures below
zero or above 100 do not deter Chick-fil-A fans who arrive with tents, chairs, TVs and computers. First 100 participants will help provide the manpower to pack 10,000 meals being funded by Magdaleno in support of the Feeding Children Everywhere organization.
Each participant hopes to win a digital offer card loaded with a one-year supply of free Chick-fil-A meals (52 meals with
each consisting of a Chick-fil-A Chicken Sandwich, medium Waffle Potato Fries and a medium beverage) that will be awarded to
the first 100 eligible adults – ages 18 and older with identification – in line when the doors open around 6 a.m. on March 23. If
more than 100 people are onsite when the line officially begins at 6 a.m. on March 22, a drawing will be held to randomly select
the First 100. Those chosen will be required to camp out until the grand opening in order to secure their spot.
Children’s Book Drive
Reflecting his desire to have an immediate positive impact, Luis Magdaleno is inviting his First 100 guests and the local community to celebrate the opening by participating in a children’s book drive during grand opening week for Buckner Rio Grande Valley, a nonprofit organization that supports foster care and at-risk youth. The donated books will serve as a free library exchange and be placed in a nearly 3-foot Book House built from reclaimed wood. Since 2014, Chick-fil-A has collected more than 33,500 books which have been donated to 213 local organizations in 42 states and Washington, D.C.
Restaurant Details
The 4,900-square-foot 27th & Nolana Chick-fil-A restaurant features a:
· two-story interactive indoor play area for children and free Wi-Fi.
· drive-thru service expanded to offer dual drive-thru ordering lanes and screens to enable customers to move quickly into a single lane for payment and pickup.
· combined dining room and outdoor seating for 180.
· full-service menu including breakfast until 10:30 a.m., and will be open Monday through Saturday from
6:30 a.m. to 10 p.m. Like all Chick-fil-A locations, it will be closed on Sunday to provide a day of rest and time with family and friends for team members.
