Texas Border Business
McAllen, TX– Telemundo 40/KTLM, a Telemundo-owned station that serves Spanish-speaking audiences throughout South Texas’ Rio Grande Valley, today announced that, effective immediately, Iris Rodriguez has been promoted to News Director. In this role, Rodriguez will be in charge of the overall operations and performance of the station’s newsroom, including the news productions across multiple media platforms.
“Iris is an experienced news leader with a unique vision of the current media landscape and a keen sense for innovation,” said Jose Flores, President and General Manager of Telemundo 40. “She has not only fostered a culture of innovation and entrepreneurship in our station, but also one of collaboration. Last year, Iris helped us find ways to pivot to what our new work normal would be, and quickly jumped in to help our teams produce our shows from home to ensure that our news programs ran smoothly and our audiences had the vital information they needed during one of the busiest news years in recent memory.”
Rodriguez, a Lone Star Emmy and Regional Edward R. Murrow awards winner, among others, is a media veteran with more than 15 years of experience in broadcasting. She has held various newsroom positions with increasing responsibility throughout the years. Most recently, since 2015, she has been Executive Producer for Telemundo 40/KTLM. Before this, she served as News Assignment Editor and then as News Producer Telemundo 39/KXTX and News Producer/News Assignment Editor for Entravision Communications in McAllen, Texas.
Rodriguez, a native of Rio Grande Valley, earned her Bachelor’s degree in Communications from The University of Texas Pan American.
