Texas Border Business
PHARR, Texas – TxDOT’s Be Safe. Drive Smart. campaign is taking to the streets during National Pedestrian Safety Month to remind Texas motorists to look out for people walking, especially as fall ushers in fewer daylight hours and reduced visibility.
Pedestrians are especially vulnerable to serious and deadly injuries in a crash. Though pedestrians are involved in only 1% of traffic crashes in Texas, they account for 19% of all roadway deaths.
To help prevent these devastating crashes and fatalities, TxDOT’s campaign urges drivers and pedestrians to stay alert and follow traffic laws. As part of the effort, 34 street teams displaying key safety messages will walk along busy streets in areas where pedestrian crashes and fatalities have been reported. In TxDOT’s Pharr District last year, 199 traffic crashes involved pedestrians and resulted in 37 pedestrian fatalities and 42 serious injuries.
Be Safe. Drive Smart. is a key component of #EndTheStreakTX, a broader social media and word-of-mouth effort that encourages drivers to make safer choices while behind the wheel to help end the streak of daily deaths. Nov. 7, 2000, was the last deathless day on Texas roadways.
| WHEN:Monday, October 14 and Tuesday, October 15, 2024 |
| WHERE: • EDINBURG– 10 a.m. to 2 p.m., Monday, October14, UTRGV Campus, W. University Dr. from Pin Oak Rd. to Dr. Miguel A Nevarez Dr. |
| • EDINBURG– 3 p.m. to 7 p.m., Monday, Oct. 14, near Edinburg City Hall & Hidalgo County Courthouse |
| • BROWNSVILLE– 10 a.m. to 2 p.m., Tuesday, October 15, E. 8th St. from Madison to E. St. Francis St. |
| • BROWNSVILLE– 3 p.m. to 7 p.m., Tuesday, October 15, Boca Chica Blvd. from E. 14th to Old Port Isabel Rd. |
