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TxDOT Targets Spring Breakers to Highlight Deadly Consequences Of Drunk Driving 

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TxDOT’s Drive Sober. No Regrets. campaign works with campus peer groups to remind college students to always find a sober ride. Image courtesy of TxDOT
TxDOT’s Drive Sober. No Regrets. campaign works with campus peer groups to remind college students to always find a sober ride. Image courtesy of TxDOT
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SOUTH PADRE ISLAND – TxDOT’s Drive Sober. No Regrets. campaign is visiting spring break destinations this March to warn college students about the dangers of impaired driving.

TxDOT’s mobile “DWI Not So Fun House” and video exhibit will visit Clayton’s Beach Bar on South Padre Island to make attendees aware that there is no way to safely drive after drinking alcohol and that finding a sober ride is always possible. 

Image courtesy of TxDOT

Image courtesy of TxDOT

An eye-catching vintage-style carnival trailer filled with games and video testimonials designed to remind Texans that drinking and driving is a deadly combination.

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The trailer is filled with interactive arcade-style games that include a drunk driving simulator, an impaired-goggle basketball game and cornhole toss, and video stories from drunk driving survivors and offenders. The mobile exhibit lets people experience firsthand the effects of alcohol and the dangers associated with driving under the influence.

TxDOT’s Drive Sober. No Regrets. campaign is a key component of #EndTheStreakTX, a broader social media and word-of-mouth effort that encourages drivers to make safer choices while behind the wheel to help end the streak of daily deaths. Nov. 7, 2000, was the last deathless day on Texas roadways.

March 11, 2024  
WHERE: Saturday, March 16, 2024 from Noon to 9 p.m.
WHERE: Clayton’s Beach Bar
6900 Padre Blvd. South Padre Island, TX 78597

How big of a problem is drinking and driving during spring break?

· During the 2022 spring break holiday period, there were 810 DUI-alcohol-related traffic crashes in Texas, resulting in 44 fatalities and 90 serious injuries. 

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· Comparing the 2022 spring break holiday period to the 2021 spring break holiday period, there was a 42% increase in DUI-alcohol-related traffic fatalities in Texas.

· In the Pharr District (8 southernmost Texas counties) during the 2022 spring break holiday time period, there were 35 DUI-alcohol related traffic crashes, resulting in 3 fatalities.

What is TxDOT’s message to drivers?

● Crashes caused by drunk driving are 100% preventable. 

● Designate a sober driver, call a taxi, use a rideshare service, stay put, call a friend or family member, or use mass transit to ensure you don’t drive impaired.

● The campaign’s call to action is clear: Drive Sober. No Regrets.

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