Texas Border Business
National Travel and Tourism Week (May 2-8) is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals around the country unite to celebrate the value travel holds for the economy, businesses and personal well-being. This year we also celebrate the resilience and ingenuity of travel industry workers and businesses hit hard by the pandemic.
Texas’ leisure and hospitality sector, which includes jobs in hotels, food services, entertainment, arts and recreation, led the state in March with +23,100 jobs added. Since a low point in April 2020, these sectors added around +380,000 jobs as the businesses continue to recover.
According to the hotel data firm STR, hotel occupancies statewide reached 71.6% over Spring Break week (3/14-3/20) with revenues similar to the same week in 2019. Many destinations were above 80% occupancy on March weekends. Road trips continue to be popular and many travelers are beginning to take to the skies again. Several Texas airports have announced new routes and scheduled daily flights for the summer season are trending towards pre-pandemic levels.
Travel Texas launched Let’s Texas recovery advertising in mid-March as part of the state’s tourism promotion efforts, which is already driving interest in travel to and within the state. The campaign has 45 million completed video views and in the first month increased web traffic by more than 1,000% compared to the same time last year. Click here to learn more about the campaign. There is no better way to celebrate National Travel and Tourism Week than by seeking inspiration for your next Texas vacation at www.traveltexas.com!