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Come celebrate the start of the holiday season in McAllen, the official South Pole of Texas with a ribbon-cutting ceremony for Christmas in the Park, the free, family-friendly festival. Enjoy a carnival, food, fun, artisan vendors, arts & crafts, lots of games, activities, entertainment and free concerts and dance group performances for the whole family.
Attendees are encouraged to look for the helium balloon preview, the Dallas Cowboys Hall of Fame Trailer & Museum, the Budweiser Dome and other fun booths. Additionally, international telenovela star, model and host of the Spanish-language broadcast of the parade will host a FREE Meet & Greet with fans Friday night!
Enjoy free concerts each night with Friday night bands featuring Texas Storm Band; Xplosion Tejana; Grupo Inevitable; and La Lexxion. On Saturday, the activities start at 12:00 p.m. and that night, bands include the Brody Rivers Band; Solitaire; The Yard Dawgs; Southern Ashes; the Ybarra Boyz; and Pedro Garcia “El Gran Mariachi.”
Christmas in the Park runs Friday, December 1, 2023, from 5:00 p.m. to 11:00 p.m. and then again on Saturday, December 2, 2023, from 12:00 p.m. – 11:00 p.m. The Polar Express runs on Saturday, December 2, 2023, starting at 12:00 p.m. Attendees to both Christmas in the Park and the McAllen Holiday Parade can take the free park & ride shuttle from South Texas College to the event drop-off location. It concludes at 12:00 a.m.
| WHO McAllen Mayor Javier Villalobos and McAllen City Commissioners, Elizabeth Saurez, CEO, McAllen Chamber of Commerce, Sydney Evans, Sr. Advisor, Business Affairs Reliant, Julian Gil, Telenovela star and McAllen Holiday Parade Spanish-language broadcast host |
| WHAT Press conference to officially kick-off the holiday celebration in McAllen |
| WHEN Friday, December 1, 2023 from 5:00 p.m.-5:15 p.m. |
| WHERE Christmas in the Park, Municipal Park, 1921 N. Bicentennial Blvd. |
