Texas Border Business
PHARR, Texas – The Pharr-San Juan-Alamo ISD (PSJA ISD) Communications Department received various State awards from the Texas School Public Relations Association (TSPRA) for outstanding work in School Public Relations and Marketing. The awards were announced at TSPRA’s Annual Star Awards Celebration held February 23, 2022, in Round Rock, Texas during the Association’s 60th Annual Conference.
The Texas School Public Relations Association (TSPRA) is a nonprofit, professional organization dedicated to promoting public schools through effective communications. Each year, during the annual competitive Star Awards, TSPRA recognizes communicators in school districts, education foundations, education associations and organizations for their work in print, video and electronic media categories.
The TSPRA Star Awards recognizes work in 47 main categories covering various media such as newsletters, programs, posters, reports, writing, image/identity packages, photography, graphics, video, electronic presentations, campaigns, events and web sites. Larger, more comprehensive projects and special programs are entered in one of ten Crystal Commendation categories or in the Platinum Award category.
Of more than 1,600 entries received from public school districts across Texas, the PSJA ISD Communications Department received 10 Gold Star Awards, one Silver, three Bronze, a Best of Category Award, and two Crystal Commendations.
Crystal Certificate of Merit in Marketing
- PSJA Early Childhood Recruitment Campaign
Crystal Certificate of Merit in Foundation/Partnership Special Event
- 2020 PSJA Family Day of Giving Campaign
Best of Category Medal for Social Media Campaign
- PSJA Class of 2021 Graduations Social Media Campaign
Gold Star Awards
- Brand Identity Package – PSJA Collegiate High School Program
- Marketing Campaign – 2021-2022 Recruitment Campaign
- Social Media Campaign – Class of 2021 Graduations
The PSJA ISD Communications team is comprised of 14 staff members and is led by PSJA Executive Director of Communications, Marketing & Public Information Arianna Vazquez-Hernandez, APR CPC.
