Texas Border Business
McAllen knows how to celebrate the most wonderful time of the year year-round. Kick off the holiday season with Christmas in July and the McAllen Holiday Parade, presented by H-E-B. The Parade is powered by the Bert Ogden Auto Group and proudly sponsored by Budweiser, Reliant McAllen International Airport and South Padre Island CVB. Come celebrate the holiday that not only delights the entire Rio Grande Valley community, but also, helps keep the wonderful, warm spirit of Christmas alive in McAllen, the Official South Pole of Texas, year-round.
In 2021, the McAllen Holiday Parade, presented by H-E-B, was broadcast in Spanish across 83 U.S. Hispanic markets and in English in 13 Texas markets.
For the past five years, the McAllen Holiday Parade has been named the Best Parade in the Worldand the Best Parade in Texas by international and state event industry organizations.
Other McAllen Holiday Parade sponsors included McAllen I.S.D.; McAllen International Bridge System; McAllen Public Utility; Matt’s Building Materials; Stripes/Laredo Taco Company; Metro McAllen; University of Texas-RGV; Peña Eye Institute; Linebarger Attorneys at Law; McAllen Chamber of Commerce/MXLAN; PepsiCo.; McAllen Public Works; Mike Rhodes – Tres Lagos; AEP Texas; McAllen Economic Development Corp.; Lacks; Doña Lula; Hermes; Whataburger; South Texas College; Cigna Health Care; O’ Reilly Auto Parts; Taco Palenque; Raising Canes; Carollo Engineers; KSA Engineers; MedCare EMS; Halff Associates; Raba Kistner Consultants, Inc.; S&B Infrastructure; and the Texas Lottery.
WHO: McAllen Mayor Javier Villalobos & McAllen City Commission City of McAllen
Jessica Garza, Marketing & Sales Manager , H-E-B, Border Region
Marsha Green, Vice-President of Marketing, Bert Ogden & Fiesta Dealership
McAllen Holiday Parade Sponsors and Media Partners
WHAT: Christmas in July Press Conference announcing details of the 2022 presentation of
The McAllen Holiday Parade, presented by H-E-B
WHEN & Wednesday, July 13, 2022 • 10:00 a.m.
WHERE: McAllen Performing Arts Center, 800 Convention Center Blvd.
