First 100 Adults in Line at New Restaurant to Win Year’s Supply of Chick-fil-A Meals
Texas Border Business
Stand-Alone Restaurant located on N. Westgate Drive Creates More Than 75 New Jobs
WESLACO, Texas (July 10, 2014) – Weslaco’s first Chick-fil-A® restaurant will open July 10, bringing more than 75 new jobs and the chance for 100 adults to win free Chick-fil-A meals for a year.
After 10 years and more than $21.5 million in free food given away, Chick-fil-A’s “First 100” celebration continues to be the chain’s signature grand opening event, which transforms the restaurant parking lot into a 24-hour community friendly party as the crowd awaits the opening.
The new Weslaco restaurant at 1200 N. Westgate Drive will host the next First 100 event that will award a total of $30,000 in free food. A digital offer card loaded with a one-year supply of free Chick-fil-A® Meals will be given to each of the first 100 eligible adults, ages 18 and older with identification, in line when the doors open about 6 a.m. on Thursday, July 10. If more than 100 people are onsite when the line officially opens at 6 a.m. on Wednesday, Weslaco’s first Chick-fil-A® restaurant will open July 10, bringing more than 75 new jobs and the chance for 100 adults to win free Chick-fil-A meals for a year.July 9, then all 100 spots will be determined by a drawing held that morning with those selected needing to camp out for 24 hours to secure their spot. For complete rules, see Chick-fil-A First 100 Promotion.
The new Weslaco restaurant features the chain’s latest interior design and seats 136 with additional outdoor seating for 20. Two drive-thru ordering lanes that merge into a single lane for pickup will enhance the chain’s award-winning drive-thru service. The restaurant, which also includes an interactive playground for children, is open Monday through Saturday from
6:30 a.m. to 11 p.m., serving a full breakfast menu until 10:30 a.m.
The grand opening in Weslaco comes three months after Chick-fil-A opened its newest restaurant in Brownsville. It was 44 years ago that Chick-fil-A opened its first Texas location inside La Palerma Mall in Corpus Christi in 1970. The chain continued expanding in mall locations before opening its first stand-alone restaurant in the state in 1993 in Grapevine. The new Weslaco location is one of 88 new restaurants the chain plans to open across the country in 2014, creating more than 6,600 new jobs. It’s projected that more than 25 percent of Chick-fil-A’s 2014 restaurant expansion growth will occur in Texas. This year’s openings will take the total in the state to more than 300 locations, the most Chick-fil-A restaurants in any state. Chick-fil-A continued to grow in 2013, increasing the number of new restaurants initially planned for the year and reporting record-setting annual sales of more than $5 billion, the 47th consecutive year of sales growth since the company began in 1967.
As the operator/Owner of the new Chick-fil-A restaurant in Weslaco, Toni Marbar is relocating from the chain’s restaurant in Sunrise Mall in Brownsville, which she has operated for three years. Born and raised in Mexico City, Marbar became attached to the brand when she moved state-side after college. After working for the company for nearly ten years, she is proud to open up her first free standing restaurant. Marbar looks forward to serving and meeting the community of Weslaco.
“Personalized customer service and freshly prepared food have been the hallmarks of Chick-fil-A since the day Truett opened his first restaurant,” said Marbar. “My team members and I are committed to those same ideals as we welcome our guests to our new Weslaco restaurant and provide them with a remarkable experience.”
For more information on the new Weslcao Chick-fil-A restaurant, visit www.chick-fil-a.com/weslaco or find us on Facebook at www.facebook.com/chickfilAofweslaco.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held company dedicated to serving the communities in which its restaurants operate. Credited with inventing the chicken sandwich, Chick-fil-A serves nutritious, freshly prepared food in 1,820 restaurants in 39 states and Washington, D.C.
Founded by S. Truett Cathy in 1967, Chick-fil-A produced sales of $5 billion in 2013. Chick-fil-A was recognized in 2013 as one of America’s “Most Inspiring Companies” by Forbes Magazine and “Best Places to Work” by Glassdoor™, among other honors. More information on Chick-fil-A is available on the chain’s website, located at www.chick-fil-a.com.
