Texas Border Business
By Vicky Brito
Rio Grande Valley, Texas – Dr. Michael Pisani, an alumnus of UTRGV legacy institution UT Pan American, has received the Fulbright U.S. Scholar Award to teach and study international business and entrepreneurship in Nicaragua.
Pisani is a graduate of the Robert C. Vackar College of Business & Entrepreneurship, receiving his doctorate of international business in 2000. He now serves as a professor of international business at Central Michigan University in Mount Pleasant.
Starting in January 2019, he will spend the spring semester in Nicaragua, conducting research and lecturing at the Universidad Católica Redemptoria Mater in Managua, as part of a focused project to study the household and business impacts of female micro-entrepreneurship in impoverished neighborhoods.
For the past decade, Pisani has studied the in-house convenience stores, or tiendas, in Central America.
“Situated at the economic periphery, Nicaragua has perhaps as many as 100,000 of these tiny little stores primarily owned and operated by female entrepreneurs,” Pisani said. “The basic stock of a tiendita includes staple food supplies, hygienic products, junk food, school supplies and other specialty items, depending on the tiendita.”
“Many of these businesses began operations with an investment of less than $100,” he said. “Owners and customers of tienditas lie at the intersection of poverty and entrepreneurship, where customers are likely to live in households earning just a few dollars a day and served by female entrepreneurs tied to the home earning on-average about three dollars a day.”
Pisani said a new type of tienda to reach Managua is the Mercado Fresco, or fresh market, which offers quality, affordable food accessible to low-income communities.
“Mercado Fresco seeks to recalibrate the low returns for tiendita operations through ongoing training and development, rigorous selection of franchisees, and economies of scale in the supply chain while providing a healthier product portfolio,” he said. “With the assistance of Nicaraguan university students, I seek to evaluate the socio-economic impact of Mercado Fresco and its stakeholders.”
Pisani’s former professor at UTRGV, Dr. Michael Abebe, associate professor of management, said he was thrilled to learn that his former student was selected as a Fulbright Scholar.
“Dr. Pisani represents the best of our Ph.D. program,” Abebe said. “He embodies what this program, college, and university stand for. He has consistently demonstrated excellence in his research, teaching and professional engagements.”
Abebe said being named a Fulbright Scholar is a major accomplishment as it is a very competitive process.
“It is especially gratifying to see that Michael’s deep expertise in international business – especially in the Latin American context – is rewarded like this, through the prestigious Fulbright fellowship program,” Abebe said.
