Texas Border Business
Texas Border Business
The Bert Ogden Auto Group announced the “Topping Off” ceremony for their new BMW dealership, which is currently under construction in Pharr, TX. Mr. Robert C. Vackar, Chairman of the Board and Chief Performance Officer, and his wife, Mrs. Janet Ogden Vackar, Co-Chairwoman and President of Marketing for the Valley’s largest family-owned and operated group of dealerships, are proud to welcome this new addition to their expansive organization. This new BMW dealership is slated to open in February 2025, replacing the current location in McAllen, TX.
| Where: Bert Ogden BMW 6001 N Cage Pharr, TX 78577 |
| Date/Time: July 1, 2024; 11:30 AM |
Bert Ogden Auto Group Celebrates New BMW Dealership in Pharr, TX
“We couldn’t be more excited to be relocating our flagship BMW dealership finally! With the amazing support of our customers and community, we’ve outgrown our original location, and this new building is designed to meet future expansion needs. This new location will give our customers an even more luxurious experience in a state-of-the-art facility. We are thrilled about what this new building will offer — the Manhattan Boutique style will be like no other dealership in the Rio Grande Valley,” says Bert Ogden Auto Group CEO, Ms. Natasha del Barrio.
The Bert Ogden BMW dealership, a part of the Bert Ogden Auto Group, is owned and operated by the largest dealership group in the Rio Grande Valley. Bob and Janet Ogden Vackar are dedicated to continuing the customer-focused philosophy of Janet’s father, Bert Ogden: “Make your customers happy and satisfied, and you’ll have customers for life.” Bert Ogden founded the original dealership in 1970 and, together with Bob, expanded the business to over 20 locations. The family of auto dealerships employs over 1,200 mostly full-time employees across five Valley cities.
The original BMW store, located at the corner of Hackberry and Jackson in McAllen, opened in 1990. By 1994, Bert Ogden BMW had thrived and quickly expanded to its current location at 3201 N. 10th St. in McAllen. Today, Bert Ogden BMW continues to lead the way in providing the Rio Grande Valley with a first-class luxury car buying experience.
Customers can visit BertOgdenBMW.com to shop 24/7, choose their preferred vehicle delivery method—either at home or at the dealership—and relax as the BMW team takes care of the rest.
The BMW Group is the world’s leading provider of premium cars, known for their dedication to customer needs and continuous enhancement of their vehicles and products. With a clear focus on sustainability and resource conservation, BMW remains at the forefront of the automotive industry, delivering exceptional quality and innovation in every vehicle.
The new BMW store in Pharr, TX, represents the next chapter in Bert Ogden Auto Group’s legacy. It will offer a sophisticated and customer-centric experience that will undoubtedly set a new standard in the Rio Grande Valley.
