Texas Border Business
FAIRHOPE, Ala. – The Wrestling Collection, a division of 16 Creative, Inc., has signed WWE Hall Of Famer Hacksaw Jim Duggan for exclusive brand representation. The signing marks the first project launch since the company was officially announced on May 16th. Hacksaw joins his longtime friend and frequent opponent the Million Dollar Man Ted DiBiase as part of a quickly growing roster of legendary wrestlers.
“Hacksaw Jim Duggan is someone I grew up watching my father wrestle, and also someone I have wrestled myself,” said Ted DiBiase Jr, Partner & Chief Executive Officer. “It’s truly an honor to partner with Jim to help cement his legacy as an ICON in our business.”
The industry has quickly taken notice of the improvements that The Wrestling Collection has accomplished in regard to the Ted DiBiase brand. From a completely redesigned merchandise line and collection of autographed memorabilia to his wildly successful Million Dollar Coffee, DiBiase has experienced an unexpected career resurgence that nobody saw coming!
With Hacksaw Jim Duggan, you can expect a similar approach as The Wrestling Collection tactically recreates his brand to develop a brand-to-fan experience designed for his specific fan base.
Hacksaw Jim Duggan’s launch has kicked off with an all-new website & branding that you can view here. In addition, The Wrestling Collection is quickly rolling out a fresh line of merchandise, with much more on the way in the coming weeks.
“Hacksaw Jim Duggan is an ICON in professional wrestling and the perfect addition to the TWC roster! We couldn’t be more excited about the upcoming opportunities with his brand,” shared Jared Ashley, Partner & Chief Product Officer.
“I’ve spent almost 2 decades in the entertainment industry and I have to say that helping these legends re-create their legacy is the most fun I have had in years!” noted David Keller, Partner & Chief Technology Officer. “We are honored to add Hacksaw Jim Duggan to the TWC family.”
The past year has held countless surprises for all and today’s announcement promises to uphold the ‘new normal’ as DiBiase and Duggan have also opted to join forces with their newest venture, a 2024 campaign! They are rallying their collective fan base with the slogan ‘Tough enough to run the race, and rich enough to fund it!’. For more information on #DiBiaseDuggan24, visit dibiaseduggan.com.
16 Creative offers a start-to-finish solution, including website and e-commerce development, merchandising, digital marketing, and order fulfillment. The company comprises two specialized divisions, The Wrestling Collection and The Military Collection.
For more than 15 years, Jared Ashley and David Keller have worked with an impressive list of veterans & military organizations including the Navy Exchange, USAA, Mark Geist’s “Shadow Warrior Project”, and Operation Cherrybend. Through individual partnerships, 16 Creative and The Military Collection continue to honor our heroes, veterans, and organizations that support them by providing a platform to achieve their missions and increase revenue. Be on the lookout for new projects from The Charlie Daniels Journey Home Project, The Air Power Foundation, and more.
For more information on Hacksaw Jim Duggan, visit his website or follow him on social media.
Twitter | Instagram | Facebook | Website
Learn more about 16 Creative, Inc at sixteencreative.com and The Wrestling Collection at thewrestlingcollection.com.
About Hacksaw Jim Duggan:
A true red-blooded American, the tough but lovable big guy is best known with a 2×4 slung over his shoulder and a red, white, and blue flag gripped tightly in his hand. Often going up against underhanded foreign villains, Duggan would always get the crowd behind him by inspiring massive chants of “U.S.A.! U.S.A.!” that would shake the rafters and intimidate his opponents. For more than four decades, “Hacksaw” has defended America’s honor in the ring and enjoyed distinction as one of the most recognizable Superstars in the world. Still carrying his 2×4 and waving Old Glory proudly, “Hacksaw” is a bona fide legend in the ring and truly deserving of his spot in WWE’s Hall of Fame class of 2011.
About The Wrestling Collection:
A first-of-its-kind solution created to honor the legendary wrestlers that entertained us growing up by providing a platform to grow their audience, improve customer engagement, and ultimately increase revenue. The Wrestling Collection’s brand-to-fan experience combines merchandising, e-commerce, digital marketing, order fulfillment, and much more into one well-executed package.
About 16 Creative, Inc:
We are 16 Creative. As the world’s first, Veteran owned, multi-focused branding agency, we are privileged to work with an iconic lineup of professional wrestlers, athletes, Veterans, and military organizations to bring their legacy to life through strategic marketing campaigns and branded merchandise. Whether it’s apparel or their own line of sauces and seasonings, 16 Creative has the resources to bring their ideas to fruition. We turn ideas into revenue to help create a legacy that lasts a lifetime and beyond. 16 Creative is comprised of two specialized divisions, The Wrestling Collection and The Military Collection.
