From sign-on to sign-off, Telemundo 40 ranked #1 overall in the market among Adults 18-49
Texas Border Business
McAllen, Texas – Telemundo 40 KTLM concluded the July 2018 ratings period as the Rio Grande Valley’s #1 most-watched local TV station in its market, regardless of language from sign-on to sign-off among Adults 18-49. Telemundo 40 was also the station of choice among Adults 18-49 during several key dayparts, including 11 am news, which launched 6 months ago, primetime, late news and weekend news, regardless of language. Transitioning from diary market to RPD Plus measurement, the results for KTLM were announced by Nielsen last week.
“Viewers throughout the Rio Grande Valley have made Telemundo 40 their station of choice for 11 AM news, weekend news, late news, and primetime programming. We are honored to serve our community as a trusted source for news, weather, consumer information, and entertainment. We will continue supporting all those initiatives that matter most to our viewers”, said Jose Flores, President and General Manager of Telemundo 40.
Highlights of the July 2018 ratings period include:
- Sign-on to Sign-Off: (Monday-Sunday between 5 AM and 2 AM): Telemundo 40 ranked #1 regardless of language among Adults 18-49.
- Monday to Friday at 11 AM: Telemundo 40 11 AM weekday edition of Noticias Telemundo 40 ranked #1 regardless of language among Adults 18-49.
- Primetime: Telemundo 40’s original primetime programming (Monday to Friday from 6 PM to 10 PM) ranked #1 regardless of language among Adults 18-49.
- Monday to Friday at 10 PM: Telemundo 40 10 PM weeknight edition of Noticias Telemundo 40 ranked #1 regardless of language among Adults 18-49.
- Weekends at 5 PM and 10 PM: Telemundo 40 5 PM and10PM weekend edition of Noticias Telemundo 40 Fin de Semana ranked #1 regardless of language among Adults 18-49.
Source: Nielsen NSI Harlingen-Weslaco-Brownsville-McAllen DMA; July 2018 Sweep (6/28/18-7/25/18); Based on A18-49 Ratings on NLTV; Live+Same Day
