Texas Border Business
AMERICAN RED CROSS – Red Cross Month is a nationwide celebration in March to honor the people who deliver support when help can’t wait. It began as a national call to action during WWII for individuals to address growing humanitarian needs. Now, it’s a community tradition encouraging people to get involved at redcross.org.
Red Cross Month culminates with Red Cross Giving Day, which will be held this year on March 25. It’s an opportunity for people to come together on one day to help families recover from a home fire or other disaster across the country. Donations can be made at redcross.org/GivingDay.
This year new American Red Cross data released shows a snapshot of multigenerational volunteerism here in the Texas Gulf Coast Region.
From Gen Z to the Silent Generation, people of all ages comprise more than 5,000 volunteers for the Texas Gulf Coast Region. According to demographic estimates shared by most Red Cross volunteers in our region:
· Gen Z is the fastest-growing and largest group of volunteers over 2,700, driven largely by growth in student-led Red Cross clubs.
· Millennials account for over 800 volunteers, followed by Baby Boomers 923 and Gen X 1,000 to anchor core mission roles.
· The Silent Generation is the smallest cohort with 43 volunteers but contributes to a legacy of service that often spans multiple decades.
“Generation after generation, our community has shown that compassion is one of its greatest strengths,” said Linda Braddy, Interim Chief Executive Officer, Texas Gulf Coast Region, Red Cross. “In moments when help can’t wait, volunteers of all ages and backgrounds come together to offer care, comfort and hope. Their commitment reflects a shared humanitarian spirit that connects us across time and continues to make a meaningful difference through our lifesaving mission — one that has supported families for more than half of our country’s 250-year history.”
This month during Red Cross Month, the Red Cross honors how people today deliver support when help can’t wait. Every contribution matters — visit redcross.org to get involved by volunteering, making a financial donation, giving blood or taking a class in lifesaving skills.
