Texas Border Business
By Roberto Hugo González / Texas Border Business
Singer and congressional candidate Bobby Pulido spoke to supporters March 9, 2026, during a Texas Together Democratic rally at the former El Cine Rey Theater.
Pulido described the race as difficult, saying the congressional district had been drawn to favor Republicans.
“This has been a very tough race because from the beginning we wanted this campaign to be powered by the people,” Pulido said. “They drew this district to favor Republicans. In fact, my district is the most conservatively drawn district in South Texas.”
Pulido said his campaign strategy included visiting counties where Democratic Party organizations are limited or absent.
“When they drew this district the way they did, I knew that if we were going to win, we had to show up everywhere—even in counties up north that don’t even have a Democratic Party,” Pulido said. “But it’s true. Even so, we showed up in every single county, and we talked with voters everywhere we went.”
Pulido said many of the voters his campaign encountered identified as Republicans.
“A lot of the voters we spoke to were Republicans. Now, I’m a proud Democrat—don’t get me wrong,” Pulido said.
He said Democratic candidates must communicate with voters who have supported Republican candidates.
“What I want to tell you is this: we have to learn how to talk to the people we need to bring over,” Pulido said. “Because in my district, the only way we win is by earning the votes of people who may have voted for Trump—but who are willing to vote for me.”
Pulido also said political divisions have been intensified by online platforms.
“The truth is, we’ve been pitted against each other,” Pulido said. “These algorithms feed that anger. They push us to hate the other side, and they push the other side to hate us.”
He urged supporters not to alienate voters who previously supported other candidates.
“I want to say this clearly: people who voted for Trump are not my enemies,” Pulido said. “Just like anyone else, you have a place in this campaign too.”
Pulido said organizing and grassroots work would be key to the campaign’s success.
“That shows the power of the people. We have power—we just have to recognize it and organize,” Pulido said.
He encouraged volunteers to continue working across communities ahead of the November election.
“Let’s win with love, with passion, and with a strong voice,” Pulido said. “And if we all do our part, you’ll see the results in November.”
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