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Monday, April 15, 2024
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Publisher’s Word – Edna De Saro, An Experienced Executive in Marketing

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Texas Border Business

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This month a familiar face becomes the Exclusive feature story for Texas Border Business. She is Edna De Saro, a multitasking executive and small business owner.

For almost nineteen years she has worked at Lone Star National Bank as the Executive Vice President and Director of Marketing. During her career, she evolved with the slow transformation of how to advertise today.

When she started in the banking industry doing public relations and business development only traditional media existed. Today, marketing your business, well it can be challenging. Only professionals like her, can navigate effectively the many digital and social media outlets available. Yes, hitting your target audience is a maze, especially for those that do not know the industry. Inside these pages find her story and get to know her better.

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Recently, the Brownsville Navigation District and the U.S. Army Corps of Engineers (USACE) signed a joint agreement for Phase 2 of the Brazos Island Harbor (BIH) Channel Improvement Project.

The agreement advances the project’s timeline to begin work on deepening the ship channel an additional 10 feet, resulting in significant navigational safety improvements for commercial shipping in South Texas. The BIH project will further increase the port’s capabilities, allowing existing industries in the Rio Grande Valley to continue expanding while also attracting new economic opportunities for the region. Learn more inside.

Newly sworn in congresswoman and South Texas College alumna Mayra Flores history by becoming the first Mexican-born woman to win a congressional seat.  In addition, she became the first Republican in more than 150 years to represent the people of District 34 across deep South Texas.

“STC really shaped who I am,” said the first-generation college graduate. Read the rest of her story inside.

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In 1953, Harlingen auctioned the first bale of cotton grown in the United States and the tradition continues. For more than 65 years, the Harlingen Cotton Committee has verified that the First Bale of cotton in the nation was grown in the great state of Texas.

On June 23, 2022, the official First Bale of cotton in the United States was harvested by Wesley Vanderpool, of Alamo, Texas. It was delivered to Willacy Co-Op.

“Agriculture remains one of the key economic sectors in the RGV even with the rapid growth and expanding trade we have experienced in the region,” said Sam Simmons Jr., Cotton Committee Chairman. Read more details inside.

Congratulations are in order for Dr. Juliet V. García, she was honored with the Presidential Medal of Freedom.

A former longtime president of The University of Texas at Brownsville, she was one of 17 distinguished Americans presented with the nation’s highest civilian honor on Thursday, July 7, in Washington, D.C. More details inside.

On another note, during three very exciting days which included an evening mixer, a convention, an entrepreneur challenge, a banquet, and a golf tournament to finalize everything, Commodities Integrated Logistics LLC (CiL) celebrated its 30th Anniversary in style. 

Joaquin Spamer, the tireless president of CiL, has a vision to help streamline transportation among nations. His career has amazed everyone since the opening in 1992 of his first company that bore the name of Century Forwarding Agency. 

During the thirty years have passed, he has had many different businesses related to import and export, storage, inspection points, transportation, construction, and real estate. All those services now make what today is CiL.  Read the rest of this story inside.


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