Texas Border Business
PHARR, Texas – The Pharr-San Juan-Alamo Independent School District Child Nutrition Department has once again earned recognition from the Texas Department of Agriculture for its exemplary participation in the 2025 Farm Fresh Challenge. The statewide initiative promotes collaboration between schools and Texas farmers and ranchers while increasing student access to fresh, locally sourced foods. This achievement represents the district’s eighth consecutive year of recognition.
In a letter to district leadership, the Texas Department of Agriculture commended PSJA ISD for its commitment to expanding the use of Texas-grown products in school cafeterias. During October 2025, participating school food authorities across the state dedicated nearly 25 percent more resources to local products compared to the previous year. PSJA ISD joined 148 other Texas school systems in this effort, contributing to meaningful economic impact for local producers and enhanced nutrition opportunities for students.
“Our Child Nutrition team has demonstrated what leadership looks like in action,” said Dr. Alejandro Elias, Superintendent of PSJA ISD. “When we invest in Texas agriculture, we invest in our students’ health, our local economy, and the future of our communities. This work goes beyond serving meals. It is about building strong systems that support student achievement and lifelong wellness.”
The Farm Fresh Challenge complements the district’s broader efforts to elevate the quality and nutritional value of student meals. Beginning in 2024, PSJA ISD expanded its commitment to healthy options by introducing organic fruits and vegetables across all 44 campuses. Through an $85,000 grant from the Texas Department of Agriculture’s Local Food for Schools program, the Child Nutrition Program increased access to fresh, locally sourced organic produce, further reinforcing the district’s focus on student health and academic readiness. Additionally, all elementary campuses are currently participating in the Fresh Fruit and Vegetables Program, a $675,759 USDA grant received for the 2025-026 school year that introduces students to a new fruit or vegetable each day, fostering curiosity and promoting healthy eating habits from an early age.
“We believe that healthy minds start with healthy meals,” said Pedro Contreras, PSJA Child Nutrition Administrator. “By integrating organic fruits and vegetables into our menus, we are enhancing the quality of food we provide while teaching students the importance of making healthy choices. This initiative aligns with our mission to foster lifelong wellness and learning.”
The Farm Fresh Challenge encourages school districts to serve more Texas-grown foods, promote agricultural education, and engage students in learning about where their food comes from. By incorporating locally sourced fruits, vegetables, dairy, and proteins into school menus, districts help strengthen regional food systems while improving student participation in school meal programs.
PSJA ISD remains committed to promoting healthy lifestyles, supporting local economies, and preparing students to become informed, health-conscious citizens. Through continued participation in the Farm Fresh Challenge and other farm-to-school initiatives, the district is helping build a strong and healthy future for the next generation.
