Texas Border Business
PHARR, Texas – Pharr-San Juan-Alamo Independent School District (PSJA ISD) has been recognized statewide with 24 Star Awards from the Texas School Public Relations Association (TSPRA), including an outstanding 16 Gold Awards, demonstrating the district’s leadership in strategic communications across Texas.
The annual TSPRA Star Awards honor excellence in school communications, recognizing districts that effectively inform, engage, and inspire their communities. From branding and crisis communication to digital storytelling and community outreach, PSJA ISD’s Communications Department was recognized for advancing transparency, strengthening partnerships, and elevating the stories that reflect the district’s commitment to providing opportunities for all.
Among districts across the state, PSJA ISD earned recognition in the following categories:
| Gold Awards (16) PSJA ISD earned Gold Awards in the following categories: • Program: PSJA Cradle to College Conference • Poster: 2025 PSJA All Levels Of Campus • Handbook/Manual: PSJA ISD Crisis Communication Manual • Image Identity Package: PSJA Education Foundation Gala • Original Artwork: PSJA Central Wall Wraps • Video News Package: PSJA Partners with STC to Provide Parent Opportunities • Video Documentary: PSJA Family Rising Together After the Storm • Video General Event: PSJA 2nd Annual Middle School E-Sports Tournament • Video Feature: Making Waves: PSJA Southwest Athlete • Video Promotion: Unleash Your Potential at PSJA ISD • Video Marketing: One Family, One Team • Video Training: Did You Know It’s Time to Register at PSJA? • Video Production (Spanish): En PSJA ISD Creamos Campeones • Podcast (Miscellaneous): PSJA Tri-City Talks Podcast • Website Design: PSJA Family Shop • Social Media Campaign: PSJA Tri-City Connect |
These Gold recognitions highlight the district’s leadership in bilingual communications, visual identity, crisis preparedness, digital engagement, and compelling multimedia storytelling that connects families to opportunity.
| Silver Awards (7) PSJA ISD also received Silver Awards for: • Invitation: PSJA Young Women’s Leadership Conference • Print Materials (Language Other Than English): Oportunidades Para Todos • Published News Release or Feature: Igniting Futures Cradle to College • Published News Release, Edited: Defying Limits – Regina Torres Breaks Barriers • Advertisement: PSJA Cradle to College Billboard • Live Sports Events: PSJA North Raiders vs La Joya Palmview Lobos • Special Event: 2nd Annual PSJA Trunk or Treat |
| Bronze Award (1) • Writing: PSJA Family Shop Grand Opening |
From comprehensive crisis communication planning to dynamic video production, bilingual marketing campaigns, and innovative digital platforms, PSJA ISD continues to set the standard for excellence in school public relations across Texas.
The recognition further reinforces the district’s mission of providing opportunities for all—ensuring families remain informed, empowered, and inspired from cradle to college.
The PSJA ISD Communications team is comprised of numerous staff members and is led by the Executive Director of Communications & Marketing Claudia V. Lemus Campos, APR under the direction of PSJA Superintendent of Schools Dr. Alejandro Elias.
For more information about PSJA ISD programs and initiatives, visit www.psjaisd.us.
