Texas Border Business
By Roberto Hugo González
The culmination of hard work, dedication, and perseverance deserved a grand celebration. The Texas Restaurant Association (TRA) marked the achievements of the 88th Texas Legislative Session with a splendid President’s Dinner held at the Salome on Main in McAllen by Chef Larry Delgado and his wife Jessica.
In a commendable feat, the TRA, through bipartisan collaboration, managed to secure over 70 legislative wins in approximately 70 days, marking the 88th Texas Legislative Session as one of the industry’s most successful. The association’s relentless efforts underscored its commitment to fostering a thriving and supportive environment for restaurants across Texas.
At the helm of the Local Restaurant Association, Jerry Maddox, representing Fazoli’s, brought his wealth of experience and leadership. Fazoli’s, renowned for its fast-casual concept, prides itself on being “the Italian for the people.” With a focus on affordability without compromising quality, the restaurant serves many Italian dishes, catering to a diverse clientele.
Maddox’s role as the local president of the Rio Grande Valley chapter and his position on the state board of education for the Texas Restaurant District have been essential in championing the cause of the restaurant industry in the region. His tenure, an impressive 17 years on and off, has been marked by his firm commitment and a drive to elevate the restaurant scene in Hidalgo and Cameron Counties.
With the successes of the 88th Legislative Session in the rearview mirror, Maddox and the dedicated members of the TRA look ahead to new opportunities and challenges. The association remains committed to advocating for the interests of the diverse and vibrant restaurant community in the Rio Grande Valley and across Texas.
With around 300 active members in the Rio Grande Valley, the Local Restaurant Association has come a long way since its inception. The initial challenge of establishing trust and clarifying the association’s purpose has transformed into a journey of mutual support and collective growth, especially in the wake of challenges like the COVID-19 pandemic and economic inflation.
Maddox emphasized the association’s pivotal role during trying times. The association was instrumental in navigating the challenges posed by the pandemic, guiding restaurants on reopening strategies, ensuring food safety, and offering continuous support. The association stood as a guide using the power of unity, operating as a network of knowledgeable businesspeople committed to mutual assistance and community growth.
He also noted that the association’s initiatives extend beyond immediate business concerns. Deeply rooted in education in the Rio Grande Valley, the association engages with culinary departments, offers training for aspiring managers, and provides employment opportunities through diverse programs. These include initiatives aimed at aiding inmates in securing jobs upon release, illustrating the multifaceted approach the association takes in community development.
Maddox highlighted restaurants’ indispensable role in the community, acting as a support in times of need. Whether supporting local baseball teams, offering free food during hurricanes, or aiding unfunded border patrol agents, restaurants have been pillars of strength and hospitality. Maddox, whose restaurant Fazoli’s is strategically located by Costco in Pharr, Texas, expressed his gratitude for being part of such a vibrant and supportive community.
Maddox has called the Valley home since 1991 and shared his optimistic outlook. The association is poised to continue its advocacy and support, focusing on the economic stability and prosperity of the restaurant community.
As the restaurant community in the Rio Grande Valley reflects on its accomplishments and challenges, the path forward is clear. Under the leadership of Maddox and the collective effort of the association’s members, the industry will continue to push boundaries, foster community development, and solidify its role as a cornerstone of society.
The President’s Dinner was not just a celebration of the past but a substance for future endeavors in the thriving culinary landscape of Texas.
