Texas Border Business
By Roberto Hugo González
Pharr, Texas, October 19, 2023 – The city of Pharr was excited as it celebrated the grand kickoff of the 2023-2024 Produce Season on its 10th Anniversary. This historic event, a decade in the making, marked a significant milestone in the city’s ongoing commitment to celebrating the bounty of fresh produce. Mayor Dr. Ambrosio Hernandez and a host of distinguished guests gathered to commemorate this momentous occasion.
The atmosphere was electrifying as participants and attendees from the region, and México converged on Pharr to partake in the festivities. It was not merely an event but a celebration of a decade of dedication to promoting fresh produce and its importance to the community.
Mayor Dr. Ambrosio Hernandez, addressing the crowd, expressed his gratitude for the presence of all the attendees, emphasizing the vital role played by the International Bridge Board, the citizens of Pharr, and their partners from Mexico. He stressed that the bridge connecting Pharr and Reynosa was not just a corridor for trade but a lifeline strengthening the bonds between nations.
“As the pastor said, this bridge is a lifeline, not just for Pharr but for the world, the people of Mexico, and those who use it for various purposes,” Mayor Hernandez remarked. “It facilitates not only trade but also connections, conversations, and understanding between our nations.”
The mayor highlighted the relentless efforts of Pharr, in partnership with the state and other stakeholders, to ensure the success of businesses and individuals. He encouraged everyone to be victorious in their endeavors, be it commerce or personal growth, emphasizing the potential that lies within everyone.
The city of Pharr’s dedication to progress and its forward-looking approach were symbolized by a new emblem, the Nike symbol, displayed prominently in the downtown area. This emblem represents Pharr’s commitment to victory and achievement in all aspects of life.
Mayor Hernandez reiterated the city’s firm support for the region and its residents. He acknowledged the challenges faced in recent times, such as the COVID-19 pandemic and immigration policies, and emphasized the importance of unity and resilience.
The event was framed with a heartfelt rendition of the National Anthem by Chaplin Tency Martínez left attendees inspired and eager to embark on a successful and fruitful produce season.
As the 10th Anniversary of the Produce Season sets the stage for a year of celebrations and collaborations, Pharr continues to be an example of a community that stands united, resilient, and committed to the growth and prosperity of all its residents and partners.
