Texas Border Business
AUSTIN – Attorney General Ken Paxton has secured a historic agreement with Colgate-Palmolive Company (“Colgate”) after concerns about major toothpaste manufacturers depicting excessive amounts of fluoride toothpaste in their marketing and packaging.
Attorney General Paxton initially investigated Colgate’s packaging and advertising of children’s toothpaste products. After hearing Attorney General Paxton’s concerns, Colgate agreed to roll out new packaging and marketing for its Colgate, Tom’s of Maine, and hello branded toothpaste products containing fluoride for children under the age of six wherever an image of toothpaste on a toothbrush is used. For those visuals, Colgate will show a “pea-sized” amount of toothpaste on its packaging and promotional material.
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