Members of the City of McAllen Office of Communications attended the annual Texas Association of Municipal Information Officers conference in Lakeway, where the department picked up three awards, as well as one for the Grants Department. Pictured here are Xochitl Mora, director; Jose Esqueda, Chief multimedia specialist; Roxanne Lerma Casares, producer/reporter; and Laura D. Garcia, digital media specialist attendees the awards banquet, where they received the awards.
Texas Border Business
The City of McAllen Office of Communications won three Awards of Honor at the Texas Association of Municipal Information Officers (TAMIO) conference held June 8 in Lakeway. TAMIO awards are the highest honors in the state for communications professionals.
The awards were for:
– SPECIAL OR ONE-TIME PROGRAM – McAllen: It’s Our City video
-BEST USE OF SOCIAL MEDIA – McAllen Holiday Parade
– SPECIAL EVENTS – BEST RECURRING – State of the City Address
“The City of McAllen Office of Communications has set the standard in the Rio Grande Valley for how to help create excitement, interest and that undeniable wow factor,” said McAllen City Manager Roel “Roy” Rodriguez, P.E. “That our department has won awards, judged by Texas municipal officers speaks volumes for the talent and dedication that helps to promote the City of McAllen.”
Additionally, the McAllen Holiday Parade continues to earn recognition across the state.
“The award-winning McAllen Holiday Parade, in only its third year, has continued to rack up accolades,” said Assistant City Manager Joe Vera. “Winning for its social media campaign strategy shows how effective this tool is in communicating to the attendees, as 60 percent of McAllen Holiday Parade-goers mention social media as their source for parade information. This recognition by TAMIO highlights the effectiveness of this tool by our team for the community and to our sponsors.”
The City also earned an Award of Honor for its electronic annual report. The report was released at the annual Mayor’s State of the City Address and is available to residents via www.mcallen.net
Rodriguez continued, “additionally, the Grants Department for the City of McAllen was also recognized by TAMIO for their electronic annual report. This comprehensive and interesting recap showcases the accomplishments of the City of McAllen for the community and outside organizations to see.”
