Texas Border Business
MISSION, Texas — Norberto “Beto” Salinas, the charismatic former mayor and esteemed public official, peacefully entered eternal rest on Friday, the 26th of May 2023, at his residence. Beto, a name etched in the hearts of all who knew him, was born on the 28th of December 1946, in Cuevitas, Texas, to the late Maria Yolanda Flores and Adan Salinas.
Beto’s formative years were shaped by his deep roots in Starr County, in 1965 he graduated from Rio Grande City High School. His values were molded by the enduring lessons he learned within this close – knit community. El Toro Ranch, nestled in Starr County, has always held a special place in Beto’s heart, serving as the cherished backdrop of his birth and upbringing. He found solace and inspiration within its embrace, and he loved spending time in the same ranch where he was born and raised. Having spent much of his upbringing by his paternal grandparents, Beto’s son, Ricardo, also experienced the nurturing environment that shaped his father’s character. The bond between Beto, Ricardo, and the ranch was a testament to the enduring legacy of family and tradition. His indelible legacy will endure through the lives of his children, who will carry forward his values and principles. Just as he did, they will continue his legacy of love, dedication, and service to their community. Beto’s profound impact will be felt for generations to come.
Beyond his devotion to family, Beto possessed a deep passion for raising Brahman cattle. These magnificent creatures captured his admiration, and he poured his love and care into their well – being. Beto’s attachment to his Brahman cattle was so profound that parting with them became a challenge, as each held a special place in his heart. His love for these animals reflected his unwavering commitment, and it became a testament to his deep connection with nature and the land he treasured.
He embarked on his political journey in 1980 by serving as Hidalgo County Commissioner for twelve years. In a testament to his enduring leadership, Beto held the esteemed position of Mayor of the City of Mission for an impressive two decades. During his tenure, Mission flourished under his visionary guidance, as he fearlessly tackled challenges and championed progress. His transformative influence radiated far beyond the boundaries of his city, permeating the hearts and minds of those he touched.
Recognized for his exceptional abilities and commitment, Beto was appointed to various state commissions by multiple Texas Governors, leaving an indelible mark on the development of his beloved state. A true servant of the people, Beto also played pivotal roles in numerous boards and organizations, consistently fostering growth and empowerment. His relentless support for the youth and the elderly earned him countless accolades, including the prestigious titles of Man of the Year and Mr. Mission. Furthermore, his invaluable contributions were recognized by his induction into the revered Rio Grande Valley Walk of Fame, forever immortalizing his remarkable impact on the community.
He leaves behind a legacy of love and cherished memories in the hearts of his five adoring children: Ricardo Lee Salinas, Norberto Salinas Jr., Maribel Salinas (Noe Vela), Marina Salinas, and Kristina Salinas Silva. Additionally, Beto’s light will forever shine through his twelve grandchildren: Denise Delgado, Jacob Lee Salinas, Christian Lee Salinas, Adan Salinas, Victoria Salinas, Miguel Adan Delgado, Natalie Vela, Yolanda Salinas, Norberto Salinas III, and Anabel Salinas Garcia, Klarissa Silva, and Karina Silva. His profound impact extends to his seven great-grandchildren: Diego Escamilla, Isabel Escamilla, Catalina Ines Salinas, Joel Salinas, Aurelio Legacy Goburn, Isaac Delgado, Abram Delgado.
To honor the remarkable life and enduring legacy of Beto Salinas, a public visitation celebrating his extraordinary journey will be held on Thursday, the 1st of June 2023, between 4:00 p.m. and 9:00 p.m. at the Mission Event Center.
A funeral mass, symbolizing a final farewell and a celebration of Beto’s profound impact, will take place on Friday, the 2nd of June 2023, at 10:00 a.m., at Holy Rosary Catholic Church in Mission, Texas.
Following the service, Beto will be laid to rest at his ranch “El Toro Ranch” in Sullivan City, Texas.
Funeral arrangements are under the compassionate care of Flores Funeral Home of Mission.
