First 100 Event to Include Awarding of Free Year Supply of Meals to First 100 and Preparing 10,000 Meals for Needy. New location on 2709 W. Nolana Ave.
Texas Border Business
MCALLEN, Texas (March 23, 2017) – Brownsville native franchise owner Luis Magdaleno returns to his roots to continue his father’s 33-year Chick-fil-A legacy by opening McAllen’s third Chick-fil-A restaurant on March 23 – marking 35 years this month that the chain opened McAllen’s first location.
Adding 90 new jobs to the community, Magdaleno will celebrate his opening by providing free Chick-fil-A meals for a year to 100 eligible adults who will help put together 10,000 Meals for Feeding Children Everywhere, along with holding a community children’s book drive for Buckner Rio Grande Valley.
The grand opening events at the new restaurant located at 2709 W. Nolana Ave. will officially get under way on March 22. A family friendly overnight First 100 party will pop up in the restaurant parking lot 24 hours before the grand opening as guests try to be one of the first 100 adults through the door to win a year of free Chick-fil-A meals. This community event is open to guests residing in specific zip codes surrounding the restaurant. A list of eligible zip codes and rules can be found at https://thechickenwire.chick-f il-a.com/News/Future-Openings.
The Chick-fil-A First 100
A tradition going back more than 13 years, Chick-fil-A’s First 100 celebration has given away more than $31 million
through 2016 and continues to be the chain’s signature grand opening event. Rain, snow and extreme temperatures below
zero or above 100 do not deter Chick-fil-A fans who arrive with tents, chairs, TVs and computers. First 100 participants will help provide the manpower to pack 10,000 meals being funded by Magdaleno in support of the Feeding Children Everywhere organization.
Each participant hopes to win a digital offer card loaded with a one-year supply of free Chick-fil-A meals (52 meals with
each consisting of a Chick-fil-A Chicken Sandwich, medium Waffle Potato Fries and a medium beverage) that will be awarded to
the first 100 eligible adults – ages 18 and older with identification – in line when the doors open around 6 a.m. on March 23. If
more than 100 people are onsite when the line officially begins at 6 a.m. on March 22, a drawing will be held to randomly select
the First 100. Those chosen will be required to camp out until the grand opening in order to secure their spot.
