Texas Border Business
AUSTIN – Mrs Baird’s Bread has been giving back to Texas communities since 1908, when Ninnie Baird started baking her famous bread for her neighbors in Fort Worth. It was in this neighborhood where her legacy for charity was established — helping those who were hungry or couldn’t pay. The company she founded is proud to carry on this tradition by teaming up with local food banks for the fourth-annual Fighting Texas Hunger program.
Mrs Baird’s® is donating one loaf of bread to the Food Bank RGV for every loaf sold on June 17, 2025 with a total commitment of up to 11,000 loaves.
“We are excited to continue the tradition Ninnie Baird started more than 117 years ago of helping our neighbors,” said Tim Geiger, Mrs Baird’s Vice President. “Food insecurity continues to be a large issue in our community. It is our hope that Fighting Texas Hunger will continue to help food banks not only with fresh bread, but also added awareness from consumers.”
The program makes it easy for folks in the RGV to participate. Consumers can look for Fighting Texas Hunger displays at local grocery stores and scan the QR code to make a direct donation the Food Bank of the Rio Grande Valley. Donations to the food bank are also accepted online. Simply select the Food Bank of the Rio Grande Valley link on the list to make your donation. According to Feeding America, just $1 will provide 7 meals to kids and families facing hunger this summer.
Committed to Feeding Texas and Bolstering Local Food Banks
For the month of June, Mrs Baird’s will donate more than 175,000 loaves of fresh bread to local food banks in Austin, Corpus Christi, Dallas, Houston, San Antonio, Fort Worth, Midland/Odessa, Lubbock, Amarillo, Tyler and the McAllen/Rio Grande Valley area. In the Valley, Mrs Baird’s will pledge 11,000 loaves of fresh bread to the Central Texas Food Bank.
Why Do Texas Food Banks Need Your Support in June?
It’s around this time of year when schools are out that food banks are most in need of donations. Children are no longer receiving school lunches, and families rely on food banks to help them through the summer months. This is why Fighting Texas Hunger is so important — it raises awareness of local food banks and their needs while giving back to the community.
Donations of fresh bread rather than “day old” bread will help food banks expand their reach and meet the needs of more families in our communities.
Join Us in Fighting Texas Hunger
Mrs Baird’s invites you to join us all month long as we give back to our communities and fight hunger in the Rio Grande Valley.
| Here are the three ways you can donate today: |
| Food donations – Visit the Food Bank of the Rio Grande Valley to drop off a donation. |
| Monetary donations – Find the Fighting Texas Hunger QR code in your local grocery store or visit us online at mrsbairds.com/fightingtexashunger. 100% of our donation goes directly to the Food Bank of the Rio Grande Valley. |
3. Volunteering – Donate your time and volunteer at the Food Bank of the Rio Grande Valley.
Our efforts can have a lasting impact on families across Texas, but we cannot do it without your generosity. Your participation is key to the success of Fighting Texas Hunger, and we are grateful for your partnership. Together, let’s help our fellow Texans and make a difference in the community by keeping the Mrs Baird’s tradition alive.
About Fighting Texas Hunger
Food banks in Dallas, Fort Worth, Houston and San Antonio were the beneficiaries of the first Fighting Texas Hunger drive in 2021. Through annual market expansions, today, Mrs Baird’s is proud to help expand the program to more Texas cities in 2025, including Austin, Corpus Christi, Midland/Odessa, Lubbock, Amarillo, Tyler and the Rio Grande Valley.
Food insecurity is one of the most serious problems facing people in Texas, especially children. Inflation, supply chain challenges, and funding cuts have made it harder for families to keep their pantries stocked.
Food banks have struggled to meet the growing demand for assistance, which is why it’s so important for Texans to band together and meet this challenge. Your donation will go directly tothe Food Bank of the Rio Grande Valley to feed families in our community.
Mrs Baird’s is proud to be part of the solution, and we hope you’ll join us in this worthy cause.
Information source: Food Bank of The Rio Grande Valley
