Texas Border Business
Events include McAllen Holiday Parade, Palmfest, Carfest and McAllen Marathon
McAllen– The City of McAllen brought home the gold in 44 categories for a variety of special events including the McAllen Holiday Parade, Palmfest and McAllen Marathon.
Numerous departments were recognized at the annual Texas Festivals and Events Association conference held July 27- July 30 in Fort Worth. The McAllen Cable Network, the McAllen Convention Center, Quinta Mazatlan and McAllen Parks and Recreation all submitted entries.
“These awards are truly a testament to the professionalism and passion for the community that all of our City of McAllen employees demonstrate to develop, coordinate and create quality programs and events for citizens to enjoy and experience,” said McAllen City Manager Roel “Roy” Rodriguez, P.E. “I am proud that our staff continues to find unique ways to promote McAllen and all that our city has to offer.”
The McAllen Holiday Parade picked up the following awards:
GOLD
Best full-length TV promotion
Best full-length TV program- national
Best full-length TV program – local
Best event video promotion
Best social media site
Best single digital/social ad
Best newspaper insert/supplement
Best miscellaneous printed materials (single page)
Best single newspaper display ad
Best single magazine display ad
Best ad series
Best event promotional photograph
Best outdoor billboard
Best pin or button
Best miscellaneous clothing
Best targeted sponsor solicitation proposal
Best individual sponsor follow-up report
Best sponsor partner
Best single new sponsorship opportunity
Best sponsorship program for individual sponsor
Best overall sponsorship program
Best parade in Texas
Best event (within an existing festival)
Best new promotion activity
Best press/media kit
Most creative/effective news stunt
Best media relations campaign
Best social media campaign
SILVER
Best TV promotion
Best ad series
Best event promotional photograph
Best promotional poster
Quinta Mazatlan picked up the following awards:
GOLD
Best Educational Program-Monarch Celebration
Best New Event-Monarch Celebration
Best Green Program-Planta Nativa Festival
Best Children’s Programming-Valley Land Fund Youth Photo Contest
Best Event Program within an Event to Benefit a Cause-Palm Fest “INTO THE WILD”
Best Event within an Existing Festival-Palm Fest “INTO THE WILD”
Best Onsite Décor-Monarch Celebration Festival
Best Street Banner-Monarch Celebration Festival
Best T-shirt-Monarch Celebration Festival
Best Sponsor Gift-City Tile Gifts
SILVER
Best Single Magazine Display Ad-Tourism Program Series
Best Pin-Mayor’s Monarch Pledge
Best Single Newspaper Ad-Monarch Celebration Festival
BRONZE
Best Event Promo Photograph-International Migratory Bird Day event
The PalmFest International Folklife Celebration picked up the following awards:
GOLD
Best TV promotion
Best volunteer program
SILVER
Best miscellaneous printed materials
Best single digital/social ad
BRONZE
Best event program
Best giveaway item
The McAllen Marathon picked up the following awards:
GOLD
Best giveaway item
BRONZE
Best event promotional photograph
The Games of Texas picked up the following awards:
GOLD
Best other merchandise
SILVER
Best single newspaper display ad
Best miscellaneous on-site décor
Best giveaway item
The McAllen International Car Fest picked up the following awards:
GOLD
Best single digital/social ad
Best hat
SILVER
Best other merchandise
Best miscellaneous clothing
Best TV promotion
BRONZE
Best miscellaneous on-site decor
