Texas Border Business
McALLEN, Texas – The holiday season is fast approaching, and McAllen is once again ready to dazzle with the return of the highly anticipated South Pole Illuminated Festival 2024, presented by H-E-B. At a grand announcement held at the McAllen Convention Center, city officials, sponsors, and community partners came together to reveal the holiday magic that will soon light up the McAllen Convention Center grounds.
The festival will run from November 29 to December 29, welcoming visitors from Wednesday to Sunday each week.
The festival will kick off with the Official Tree Lighting Ceremony on Friday, November 29, a cherished annual event symbolizing the start of the holiday festivities in McAllen.
Omar Quintanilla, McAllen Mayor Pro Tem, shared his excitement
“This is my favorite time of year; and not just because I can feel the holiday spirit. It’s because of the South Pole of Texas. Every year, the South Pole team, along with the McAllen Convention Center, truly push the boundaries of creativity and magic. The lights keep getting bigger, brighter, and more imaginative.”
H-E-B to Host Special Community Day and Continue Its Legacy of Giving
H-E-B is proud to introduce Community Day on Tuesday, December 17, offering free admission before 7:00 p.m. In addition to this, during their H-E-B Day of Giving, the company will provide grants to three non-profit organizations in the Rio Grande Valley, furthering their ongoing efforts to give back to the community.
This initiative is part of H-E-B’s longstanding H-E-B Helping Here program, which continues to expand and strengthen its commitment to the region through its partnership with the City of McAllen and the South Pole Illuminated Festival.
Linda Tovar, Director of Public Relations for H-E-B, emphasized the company’s dedication to the community, sharing, “On behalf of H-E-B, I want to welcome every family to the South Pole Illuminated Festival. H-E-B believes in connecting families during the holiday season and bringing joy to your table. We are proud to once again illuminate Texas for the holidays.”
Lone Star National Bank, Kids free during the week
This year, Lone Star National Bank is providing free admission for children under 12 on Wednesdays and Thursdays from November 29 through December 19 at the South Pole Illuminated Festival. Families can enjoy the holiday magic together.
| The South Pole Illuminated Festival promises an unforgettable experience with an array of attractions that include: |
| • New intricate illuminated lanterns |
| • Fully illuminated Oval Park |
| • Photos with Santa |
| • Train rides |
| • Gingerbread house crafting |
| • Hot cocoa and festive food court |
| • Artisan market |
| • Holiday carnival |
| • Petting zoo |
| • Weekend fireworks spectacular |
Tickets on Sale soon
More information is available on the festival’s official website, www.southpoleoftexas.com.
The South Pole Illuminated Festival is presented by H-E-B and proudly sponsored by Driscoll Children’s Hospital, Lone Star National Bank, Sames Lincoln, McAllen International Airport, Metro McAllen, and Reliant.
###
For more information contact Jose Garcia (956) 681-3818 JEGarcia@mcallen.net
