Texas Border Business
Before assuming her new role as director of the newly created International Relations department for the City of McAllen, Daniella Plata served as the international business manager for the McAllen International Airport, where she was recognized by Airport Business Magazine as a Top 40 Under 40. The Top 40 Under 40 showcases the most innovative emerging leaders, building the future of aviation in North America. Plata was chosen from among hundreds of nominations from across North America, with four other winners from Texas and throughout the United States and Canada.
“Daniella’s selection for this prestigious award by an aviation industry leading publication comes as no surprise to those of us who have worked with her and see what she accomplished to help the McAllen International Airport growth and connectivity to Mexico grow by leaps and bounds,” said McAllen City Manager Roel “Roy” Rodriguez, P.E.
As the International Business Manager at McAllen International Airport (MFE), Daniella Plata seamlessly blended her passion for aviation with a commitment to fostering international relationships and driving sustainable growth. Her responsibilities extended beyond traditional boundaries, encompassing the development and implementation of international strategies to enhance the airport’s business and air service opportunities. Plata not only monitored governmental and business affairs impacting the airport, but also strategically cultivated key international relationships, laying the foundation for sustainable growth in the Mexico air service market.
“As the International Business Manager for McAllen International Airport with a diplomatic background, I was dedicated to the international connectivity and the social benefits of traveling, including the quality of life, by expanding cultural and educational experiences to travelers who look to connect with their roots or visit family and friends in Mexico and Central America,” said Plata.
She successfully organized and executed numerous international government relations events. Those events strengthened ties with Mexican states such as Jalisco, Tamaulipas, Nuevo Leon, and cities like Reynosa, Puerto Vallarta, and Guadalajara. Collaborating with both public and private entities, she played a pivotal role in creating a network that supported the airport’s international endeavors.
One standout accomplishment was her management of McAllen International Airport’s international business strategy and relations. This role involved collaborating with governments, tourism departments, economic development offices, and airports in Mexican states and cities. By fostering these partnerships, she contributed significantly to air service planning and broader business and intergovernmental collaborations.
Airport Business Magazine is the most widely circulated business publication, that targets professionals who manage airports and airport-based business.
