Texas Border Business
By Roberto Hugo González
Lone Star National Bank (LSNB), a premier sponsor of the 2025 McAllen Holiday Parade, is offering a limited-time promotion that brings added holiday cheer to the Rio Grande Valley. Paradegoers who purchase a ticket to the event this summer will receive a second ticket free, thanks to the bank’s commitment to increasing community access to one of the region’s most anticipated holiday traditions.
The promotion was announced at the July 22, 2025, press conference held at the McAllen Convention Center, where city officials and sponsors gathered to unveil this year’s theme, Christmas Across America. As part of the celebration, Lone Star National Bank emphasized its ongoing efforts to support families and build strong community ties.
“This parade is a gift to families during the holidays,” said Julian Alvarez, Executive Vice President of Community Relations at LSNB. “Everyone looks forward to an evening of lights, music, and magic at the largest illuminated holiday and helium balloon parade in Texas.”
Irma Chapa, Senior Vice President and Marketing Director for LSNB, echoed that sentiment: “Lone Star National Bank’s partnership with the McAllen Holiday Parade is three years strong, and the best is yet to come.” She also highlighted the bank’s special summer initiative: “If you buy your McAllen Holiday Parade ticket this summer, Cowboy Cash will purchase another one for free just for you.” Cowboy Cash, the bank’s mascot, represents the bank’s commitment to family-friendly, community-based outreach.
Tickets for the 2025 McAllen Holiday Parade are available on Ticketmaster, and the buy-one-get-one-free promotion is accessible while supplies last.
Through initiatives like this, Lone Star National Bank continues to demonstrate why it is considered a champion of the Rio Grande Valley. By helping more families attend the parade, the bank furthers its mission to uplift local traditions and create memorable experiences for residents of all backgrounds.
