Texas Border Business
McAllen, Texas – La Plaza and Rio Grande Valley Premium Outlets today announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers, and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.
From April 14 to May 20, visitors to La Plaza and Rio Grande Valley Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen.
Discount Card Program: In exchange for a $5 donation at La Plaza and a $10 donation at Rio Grande Valley Premium Outlets to Susan G. Komen, shoppers will receive a Discount Pass, available at the Mall Office at Rio Grande Valley Premium Outlets, providing 25 percent off one item at 50 participating retailers including Adidas, kate spade, Kipling and Under Armour. Shoppers at La Plaza will receive a Discount Pass valid at participating retailers, available at Guest Services. All Discount Pass donations go to Susan G. Komen.
Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a More Than Pink Visa Giftcard at Guest Services or the Mall office. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year-round.
Local Events: Rio Grande Valley Premium Outlets is excited to host a Breast Cancer Awareness 5K Walk/Run on Saturday, May 5 beginning at 8 a.m. Runners and walkers are required to sign-up for a $10 donation. In exchange, participants will receive the Discount Pass. All proceeds will be donated to Susan G. Komen.
La Plaza is celebrating moms in style this year at their Mother’s Day celebration on Thursday, May 10 from 5:30 – 7 p.m. Located in the Grand Court in the new expansion wing, mothers can enjoy drinks, food bites, and pampering stations. Attendees can also receive a special swag bag with treats and discount pass with a $10 donation to Susan G. Komen. The event will wrap up with a fashion show with all the trendiest styles for summer.
About Simon
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe, and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
