Texas Border Business
On Friday, January 9, 2026, City of McAllen leadership and the Keep McAllen Beautiful (KMB) Board of Directors gathered at The Pump House to celebrate the organization’s 50th Anniversary with a commemorative dinner honoring five decades of community beautification, environmental stewardship, and civic pride.
The milestone event recognized past and present board members, dedicated volunteers, city leadership, and community partners whose continued support has helped shape Keep McAllen Beautiful’s lasting impact throughout the community. Attendees included City Manager Isaac J. Tawil, City Commissioners Tony Aguirre and Joaquin “J.J.” Zamora, Deputy City Manager Michelle Rivera, and members of the KMB Board of Directors.
Founded in January 1976 as the City of McAllen Beautification Advisory Board, KMB began with a focus on litter prevention and public awareness, including the iconic “Auntie Litter” campaign. Over the years, the organization evolved into a 501(c)(3) nonprofit and became an affiliate of both Keep America Beautiful and Keep Texas Beautiful, strengthening its mission through statewide and national collaboration.
Today, the organization leads a wide range of initiatives, including the Great American Cleanup, Paint McAllen Beautiful, Arbor Day celebrations, Adopt-A-Park, public art projects, youth engagement programs, and urban forestry efforts. These programs have earned KMB statewide and national recognition for its commitment to beautification, sustainability, and community engagement.
