By Roberto Hugo González / Texas Border Business
The South Pole Illuminated Festival is set to welcome thousands of families back to McAllen for another season of holiday enchantment, and City Manager Isaac Tawil is encouraging the entire community to join in the celebration. Speaking with clear enthusiasm for the work behind the festival, Tawil described how the city’s commitment to creativity and collaboration continues to elevate McAllen’s holiday experience. He explained that “quality of life isn’t just a phrase that we use in McAllen. It’s a promise we keep,” noting that events like the South Pole Illuminated Festival help make the city vibrant, welcoming, and full of life.
Tawil invited residents to see the transformation of the convention center district firsthand, calling it a “winter wonderland that rivals any in the nation.” He highlighted that the festival features millions of lights, world-class attractions, and new experiences designed for families of every age and every generation.” For Tawil, the magic is not only in the displays themselves, but in the togetherness they inspire. “What makes this event truly special is how it brings our community together,” he said, emphasizing the pride he feels in the teamwork between city departments, sponsors, local organizations, and volunteers.
He expressed excitement about the festival’s growing regional impact, noting that these celebrations “draw thousands of visitors from across Texas and beyond,” boosting local businesses and creating lasting memories for families. Tawil encouraged McAllen residents to come out and be part of that energy. “Placemaking is more than building attractions,” he said. “It’s about creating belonging.” He added that the South Pole Illuminated Festival, along with the McAllen Holiday Parade, strengthens community bonds while fueling economic opportunity.
Tawil also emphasized the city’s vision to make McAllen stand out statewide. “Our vision and the work we do every day is clear: to make McAllen the cultural and holiday heart of Texas,” he said. He invited families, visitors, and newcomers to experience the joy of the season and the creativity that defines the South Pole of Texas. The festival, he said, is about “building memories, inspiring pride, and shaping a brighter future for everyone who calls McAllen home.”
With excitement building for the season ahead, Tawil closed with a message meant for the entire Rio Grande Valley: “Together we’re showing that when McAllen shines, the entire region shines with it.”
| Important Dates to Know: |
| • Friday, November 28, 2025Opening Day of the South Pole Illuminated FestivalAlso the date of the official Tree Lighting Ceremony presented by H-E-B. |
| • November 28 – December 28, 2025Full festival operating dates for the South Pole Illuminated Festival. |
| • Every Weekend During Festival DatesThe Driscoll Electric Parade will take place at Oval Park. |
| • Saturday, December 6, 2025McAllen Holiday Parade — One of the biggest celebrations of the season, featuring festive floats, giant balloons, and holiday entertainment. |
| • Tuesday, December 16, 2025H-E-B Community Day with free admission before 7 p.m.(A special community-focused day for families and nonprofits.) |
See related story:
