Texas Border Business
McAllen, TX (February 16, 2016) – The second in a series of hospitality seminars, made possible by a partnership between the City of McAllen, McAllen Chamber of Commerce, McAllen EDC and South Texas College Continuing Education, will target McAllen’s retail industry. The Customer Service Seminar will take place on Wednesday, February 24, at the McAllen Chamber of Commerce from 9:00 a.m. to 5:00 p.m. A registration fee of $20 is required.
After a successful Customer Service Seminar was held last June for McAllen’s restaurant and hotel hospitality employees, it was determined the next important segment of frontline employees was in the retail sector. Participants who complete the seminar will earn a Customer Service Certificate endorsed by all involved partners.
“Our goal is to create the most skilled frontline employees in McAllen’s retail industry,” said Juan Carlos Aguirre, dean of Continuing, Professional and Workforce Education at South Texas College. “Together with the McAllen Chamber of Commerce, the City of McAllen and the McAllen EDC, we are focused on creating a highly skilled, highly trained retail workforce that excels in customer service and communication.”
Dr. Edward Dramberger, an international speaker and expert in hospitality & tourism sales & marketing, will conduct this second Customer Service Seminar. In addition to his 30 year proven track record in the industry, Dr. Dramberger has executed sales & marketing seminars to tourism organizations & destinations throughout the world.
“Dr. Dramberger did a fantastic job during our first seminar, so we are of course honored that he will return for this second round of instruction,” said Aguirre. “We hope every participant will leave with new knowledge that will enhance their skill level and also improve their overall work experience. An improved workforce culture benefits everyone in our region.”
“The City of McAllen strives to offer the best in shopping, working, and living,” said Rebecca M. Olaguibel, director of Retail and Business Development for the City of McAllen. “We are delighted to partner with the McAllen Chamber of Commerce and South Texas College to engage and enhance McAllen’s retail sector.”
For more information regarding the Hospitality Customer Service Seminar and to register, please call 956-872-3585. The McAllen Chamber of Commerce is located at 1200 Ash Ave in McAllen.
