Texas Border Business
EDINBURG, Texas, July 21, 2016 – The USL’s Rio Grande Valley FC Toros announced on a press conference Thursday morning that the team has partnered with H-E-B for the naming rights of the stadium. The 9,700-seat stadium will now be named H-E-B Park.
H-E-B Park will be leading the USL in stadium infrastructure. Amenities of H-E-B Park include a full-service restaurant, concessions, a park with a playground, an amphitheater with a capacity for 2,000 individuals, practice fields, executive lounges, a sports bar, and 33 suites. Suites include VIP amenities and a 16-seat capacity. H-E-B Park will be the host of top of the line professional soccer, musical concerts, high school sporting events, and other forms of entertainment.
“The H-E-B Park in Edinburg is a premier facility and we’re thrilled to have naming rights for the stadium,” said Linda Tovar, H-E-B Senior Manager of Public Affairs. “H-E-B is proud to celebrate the growing options for families both in our stores and out in the community. We are committed to the Rio Grande Valley, and this branding opportunity demonstrates the excitement and energy we share for the bright future of the Valley.”
H-E-B Park is located on 1616 S. Raul Longoria road in Edinburg, Texas. The City of Edinburg is home to 84,000 residents, while over 1.3 million people call the four counties that make up the Rio Grande Valley home. Edinburg is the third largest city in the RGV and serves as the county seat for Hidalgo County. H-E-B Park and all its amenities will enable the park to be a staple as an entertainment hub in the Rio Grande Valley.
Fans will be provided an outstanding environment inside H-E-B Park. The stadium will be the first of its caliber in the Rio Grande Valley and give the community a one-of-a kind experience. H-E-B Park and its amenities aim to enhance the standard of living in Edinburg and the Rio Grande Valley.
“As an exclusive sponsor, we are honored to announce that the outdoor stadium is now called H-E-B Park!” said Tony Gonzalez, Director of Merchandising and Marketing of H-E-B. “This long-term agreement clearly demonstrates our ongoing support of the communities we service and a big win for the entire Rio Grande Valley, to include the RGV FC Toros and the Vipers Basketball team”.
The RGV FC Toros will serve as the anchor tenant of H-E-B Park and will kick off their inaugural game once the stadium is ready to be played on. The United Soccer League (USL) awarded its 25th franchise to Alonzo Cantu, owner of the NBA Development League Rio Grande Valley Vipers, on July 15, 2015 and started play in the 2016 season.
“We wanted a partner that is not only a brand that we all recognize, but we also wanted to make sure they have a deep commitment to the community,” said Rio Grande Valley FC Team President, Bert Garcia. “We are delighted that H-E-B has made this commitment to the RGV FC Toros, the City of Edinburg, but more importantly the Rio Grande Valley. We look to make H-E-B Park the home of affordable family entertainment.”
