Texas Border Business
AUSTIN, TEXAS – H-E-B is profoundly grateful for the selfless sacrifice of our nation’s military heroes. In honor of America’s Independence Day, H-E-B will send over 500 Operation Appreciation backpack care packages to Texans serving our country away from home.
To help celebrate freedom and those who bravely protect it, the H-E-B Facebook page will feature a short video in honor of America’s Independence Day, inviting customers to nominate an active-duty service member for an extra special H-E-B care package. Nominations are now open and will be accepted until 500 are received. Filled with H-E-B favorites that offer a taste of home, the backpack care package will be sent anywhere across the world. Customers can also fill the care package with love by writing inspirational words in the comments section, which will be included on a notecard in the package.
“We are thankful for the commitment of the brave men and women who defend our nation’s freedom and are honored to share a bit of home with our service members,” said Johnny Mojica, H-E-B Public Affairs. This effort is one of more than 200 Independence Day celebrations H-E-B supports each year across Texas.
In 2013, the company launched H-E-B Operation Appreciation as a year-round initiative to support, honor, and provide opportunities to military service members and their families. Through the H-E-B Operation Appreciation initiative, H-E-B has hired thousands of veterans and active-duty service members, including their family members. Additionally, each year, H-E-B’s statewide donation campaign raises funds for the Gary Sinise Foundation, Homes for Our Troops and Operation Finally Home and other military-serving non-profits, including the Military Child Education Coalition, Tragedy Assistance Program for Survivors and the United Service Organizations. Also, as part of the initiative, H-E-B Homes Built for Heroes program provides fully furnished, mortgage-free custom homes to severely wounded military veterans. Since 2013, H-E-B and the H-E-B Tournament of Champions have gifted 34 homes as part of the program.
