Texas Border Business
BROWNSVILLE, Texas – The Greater Brownsville Incentives Corporation (GBIC) announced today that it will begin operating under a new name, Greater Brownsville EDC, in the coming weeks. The change reflects a strategic branding update intended to better align with the organization’s role and the widely recognized terminology used across the economic development industry.
While the organization’s public-facing name will transition to Greater Brownsville EDC, its legal name will remain the Greater Brownsville Incentives Corporation. The change does not affect the organization’s governance, mission, or commitment to serving the Brownsville community.
“As Brownsville continues to grow and compete on a national stage, it’s important that our organization speaks the same language as the industry we work in,” said Ben Peña, Chairman of the GBIC Board. “The term ‘EDC’ is immediately recognizable within our industry and among site selectors, developers, and partners. Adopting this name helps clearly communicate our role while maintaining the same strong commitment to Brownsville’s economic future.”
Economic Development Corporations (EDCs) work to attract new investment, support business expansion, create quality jobs, and promote long-term economic growth. As the City of Brownsville’s Type A Economic Development Corporation (EDC), the organization partners with local, regional, state, and private-sector stakeholders to strengthen the local economy through strategic incentives, workforce development support, site development, and business recruitment and retention.
“Our work has always been economic development at its core,” said Gilberto Salinas, President and CEO of GBIC. “Transitioning to Greater Brownsville EDC better reflects the work we do every day, supporting businesses, creating opportunities for our residents, and helping position Brownsville as a competitive and attractive place to invest.”
Over the next several weeks, the organization will gradually roll out the new name across its website, marketing materials, and communications. Community members and partners may continue to see references to GBIC during the transition period.
“This is the same organization, with the same mission, team, and dedication to Brownsville,” Salinas added. “It’s simply a clearer way to tell our story.”
About Greater Brownsville EDC
The Greater Brownsville EDC is a Type A economic development organization dedicated to driving industrial growth in the Brownsville region. GBEDC supports business recruitment, retention, and expansion through strategic investments in infrastructure, workforce development, and industry-focused initiatives.
Information source: GBIC
