Texas Border Business
McALLEN, Texas – With only a few days left of this year’s bell ringing campaign, The Salvation Army in McAllen finds itself falling behind the red kettle fundraising goal for 2025. The annual Red Kettle Campaign is The Salvation Army’s primary fundraiser of the year, and the organization is appealing to the community for help.
“We want to say thank you to the community for their ongoing support of The Salvation Army and are asking everyone to give as they are able in the last few days of our 2025 Red Kettle Campaign,” said Major Frankie Zuniga of The Salvation Army. “We have currently raised close to $83,000 which puts us significantly behind our fundraising goal of $150,000, as we approach the biggest bell ringing days of the season between now and Christmas Day. We are praying the community and area businesses will step up in the remaining days of the season to ensure we reach our goal and can continue to provide essential help and care to those who come to us for assistance not only at Christmas, but 365 days a year.”
The Salvation Army bells will continue to ring outside stores through Christmas Eve, and the organization is optimistic that with the community’s support, it can still reach its fundraising goal. “The money raied in our Red Kettle Campaign stays right here in McAllen,” said Zuniga. “This means that your donation is making it possible for us to provide a warm, safe place to sleep to someone experiencing homelessness, serve a meal to a neighbor who is hungry, keep the lights on for a local family struggling to pay a utility bill and provide a pathway to self-sufficiency for struggling individuals and families in our community for months to come.”
Another way to give to The Salvation Army is through the virtual kettle, without even having to leave your home or office. Donations can be made online at www.salvationarmymcallen.org.
It’s not too late to volunteer and help The Salvation Army. “We still need bell ringers to make sure every kettle is covered over the next few days,” said Zuniga. “Volunteers are crucial to the success of the Red Kettle Campaign, and it’s now easier than ever for individuals, families, groups and businesses to sign up. Go to www.RegisterToRing.com, select the location, day and time you would like to ring, and you’re all set! Please consider giving even just a couple of hours to volunteer between now and Christmas Eve.”
Visit us at www.salvationarmymcallen.org, call (956) 682-1468 or visit us at 1600 N 23rd St, to donate or learn more about how you can support The Salvation Army this Christmas.
